Email Newsletters & E-zines
Home | About Us | Course Outline | Contact Us | Privacy Policy | Links

Return to the Ezine Tutorial Index


               by Mike Valentine 

               The web is SO FULL of creativity and innovative ideas that 
               it's often hard to remember where you saw the last amazing 
               tidbit unless you bookmarked the site you visited. Sometimes 
               I don't even do that because my bookmarks already fill up 
               the screen and scroll even more! When I am taken by a great 
               new website, I'll often go right to sign up for their news- 
               letter so that I'm reminded of their web address often and 
               remember to return when I receive their mail. 

               Internet based businesses are wising up to the need to stay 
               in contact with their potential customers by offering these 
               regularly sent newsletters. Some of the best examples of the 
               technique are the search engine related e-zines sent to the 
               entire database of their listed web sites! Some even require 
               your subscription to list your site. Those zines attract a 
               huge advertiser interest because of the giant captive 
               audience it delivers (remember the subscription requirement) 

               Other zines are opt-in for subscribers, like LinkExchange 
               Digest, sent only to customers of their Banner Exchange who 
               have asked for a subscription. Every other day, LED shows up 
               in my e-mailbox with incredible posts from leading industry 
               gurus that contribute to the moderated list. It's invaluable 
               for webmasters interested in the latest internet development 
               or the newest web trends. 

               This leads to my point for this weeks advice, head on over 
               to one of the many available list hosts like ListBuilder 
               (my list host) or OneList which both offer opt-in list 
               distribution and archiving of your own newsletter. This is 
               becoming the ONLY way to market and establish customer 
               loyalty on the internet and leads to referrals and forward- 
               ing of your news and information to others. While it does 
               require dedication on your part in sitting down to compose 
               and edit a regular newsletter, you can choose your lists' 
               frequency by how often you're willing to DO that task. 

               I have set up newsletters for clients to send out to their 
               own list of subscribers and find that they often tire of 
               the additional responsibility of creating a regular news- 
               letter and soon stop (or never begin) writing and miss 
               building a community with their existing customers. Be sure 
               you are willing to do the work before building subscribers 
               so that you don't disappoint loyal followers looking for 
               regular contact from your organization. IT WORKS WONDERS 
               AT ESTABLISHING AND KEEPING CLIENTS! I didn't mean to shout 
               at you there but I do want to emphasize the effectiveness. 

               Those of you who are unwilling to create and manage a 
               regular newsletter or e-zine might consider another option. 
               Autoresponder-generated reports, books or lessons in your 
               own particular specialty available from your web site. We 
               have just established one of these in the form of a "Short- 
               Course" on small business e-commerce delivered automatically 
               to those who request it from our home page. When visitors 
               enter their e-mail address and name, our autoresponder 
               immediately sends a greeting note and then follows up with 
               "Lessons" from WebSite101 sent every other day for a week! 

               This method means that we have created what we consider to 
               be valuable advice to the small business. Info is created 
               ONLY ONCE and sent automatically to anyone who requests it! 
               You have the opportunity to emphasize parts of your business 
               that you want to highlight to new visitors by going to them 
               via e-mail instead of waiting for them to come back to your 
               site (which they may forget to do otherwise!) We have added 
               a great incentive to those who waver; a chance to win a free 
               custom designed website by "Registering for Class" It's the 
               only way to enter the contest! (Contests build traffic too!) 

               This approach provides value to the visitor of free advice 
               and important information, value for WebSite101 in the 
               ability to highlight specific portions of our services to 
               potential clients, and finally, opportunity to win a free 
               website design for businesses ready to expand their company 
               to the web. The advertising benefit to us is the increased 
               traffic generated by the benefit to the VISITORS of solid 
               information and the chance at a free website! Everyone wins! 
               Give it a try and tell us what you think! It's easy to get 
               unsubscribed if ya wanna stop!  
               WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
               Weekly Ezine emphasizing small business on the Internet

               e-tutorial online at:      
               By week's end you're ready expand your business to the web!
Return to the Ezine Tutorial Index

Home | About Us | Course Outline | Contact Us | Privacy Policy | Links