Internet Ads Tutorial: Articles on and Web Advertising
Advertising online is an entirely different game than the offline ad game. Some have even claimed that internet advertising is dead, and those online businesses that count on advertising as a core of their business model are doomed to failure. Regardless of where you stand on this volatile issue, the following articles represent the prevailing wisdom.
Contextual Advertising: Web Ads in Textual Context Google Adsense, Yahoo Publisher Network
Pay-Per-Click Advertising First! Top Advertising Medium Online
Advertising Versus SEO Long Term Results Favor Search Engine Marketing
How & Where to Advertise Tutorial for Beginning Advertisers
Google Adwords Select Advertising Search Advertising Delivers Buyers Not Lookers
PR versus Advertising Public Relations costs Less When Done Well
The Death of Internet Advertising Sinking of the Good Ship SS Advertising
Targeted Portal Advertising The One Thing Every Serious Marketer Knows
Pay-for-Placement Advertising Web Advertising Is Not the Same
Internet Advertising vs. Search Optimization Better Long Term Return On Investment
Traffic Triggers Advertising On Your Site Minimum Numbers for Your Site
Google Adwords Select Paid Search Ads Bringing buyers Instead of Lookers
Ads, ROI & Traffic Monitoring, Web Analytics Knowing What Works By Measurement
Banner Ads, Increasing Clickthrough Rates What Makes People Visit
Selling Ezine Advertising on Your List The Most Valuable Advertising Vehicle
