For a limited time
Google Wealth Pyramid
The absolutely fortunate thing about the Internet is that
you can guarantee yourself a certain level of traffic,
and certain profitability. This is usually impossible
with many other businesses but not the Internet.
Here, we shall look at one sure-fire way of not only guaranteeing
your profits, but pyramiding them, starting right now.
We shall proceed step-by-step.
There you have it a way to start from nothing and
pyramid your wealth by pyramiding advertising that can
be specifically calculated. If you would like to know
more, see The Complete Internet Marketing Outline and
other titles at http://www.ImagesOfOne.com.Article written
by David Cameron Gikandi, CEO ImagesOfOne.com and author
of A Happy Pocket Full of Money: Your Quantum Leap into
the Understanding, Having and Enjoying of Immense Wealth
and Happiness. This and titles such as Think and Grow
Rich, As A Man Thinketh, The Essays of Ralph Waldo Emerson
and more are available for download at http://www.ImagesOfOne.com.
- Monthly unique users: Analyze your server log files
using a good server log analysis software package
that can tell you how many unique users come to your
web site every month. Some web hosting service providers
already give you log file analysis. Ask your web hosting
provider whether they do. If your provider does not,
download one from Download.com. For our example here,
let us assume that you get 1,000 unique users a month.
- Number of sales per month: Next, you need to find
out how many sales you make per month on average.
This is the number of units that you sell, not the
sales value in dollar terms. For our example here,
let us assume that you sell 50 units per month of
whatever product or service it is that you sell.
- Conversion ratio: Calculate your conversion ratio
by dividing your monthly unique users by your monthly
sales units and converting that into a percentage.
In our example, that is 50 divide by 1000 multiplied
by 100 which is equal to 5%.
- Next, write down your gross profit on sales units.
For example, if you sell downloadable software for
$80 per unit, and your per unit costs are $15, then
your gross profit per unit of sales is $65.
- Now you know that for every 100 people that visit
your web site, five percent of them by something on
your web site that has an average value of $65 and
that brings you a gross profit of $65 x 5 = $325.
This means that you can afford to spend a maximum
of $3.25 per visitor if you were to pay someone to
bring you visitors to your web site ($325 divided
- Find out what keywords people used to search for
your web site. Again, analyze your server log files
to find out what keywords were used to find you. That
kind of information is there. Also, go to http://inventory.overture.com
and see what keywords related to your web site are
- Go to Google.com and click on the AdWords Select
link. More than 150 million times a day, people use
Google to find what they're looking for. You can buy
adverts on Google that appear whenever your chosen
keywords are searched for. You pay only when a customer
clicks on your ad, regardless of how many times it's
shown. And from our research above, you know the maximum
you can afford to pay and remain profitable. In our
example, that was $3.25 per click (per visitor). Googles
system is very easy. Set up your ads, select the keywords
you wish to have them appear, and select the maximum
amount you are willing to pay per click. Often, you
will discover that you need far less than your maximum
amount perhaps just $0.07 to $0.80 per click,
meaning your profitability is high. To increase your
ads effectiveness, make an ad for each keyword and
place that keyword in the title of your ad. For example,
if you are buying an ad for the keyword wedding
gowns make a specific ad for t! hat keyword
and make sure that your ad title contains the words
wedding gowns so that the user mentally
associates it with a good find.
- As soon as you are all set up, your ads start running
within minutes! You can do this in the next 30 minutes!
And your card is only charged after you reach your
pre-selected daily limit, so you actually get started
without having to place any money up front. A true
no cash down start!
- You are guaranteed profits if you did your calculations
correctly in the steps above. And as your money rolls
in, increase your daily limit on Google until you
reach the maximum point for your keyword. For example,
you may find that your keywords are being searched
for 9,000 times a day but initially you can only afford
to pay for 500 clicks a day. As your profits roll
in, increase your daily spending on the ads until
you reach the 9,000 a day limit. Then, increase your
keywords to cover other related areas. For example,
if you are selling wedding gowns, the keywords bridal
registry may also be good for you. When you
have fully exhausted Google, move to the other big
fish of the pay-per-click game: Overture.com (formerly
GoTo.com). repeat the same process there. You may
also do well to look at services such as www.keyword-bid-optimizer.com
and www.gotoast.com. These services will save you
considerable time and money and point you to may good
pay per click engines.
- As the money rolls in and you keep pyramiding the
advertising as we have seen above, it will be time
to move on to ezine ads. Find newsletters and ezines
that run articles related to your sites topic.
Contact their owner and see whether you can run advertising
on these newsletters. Ads in ezines usually have a
very good return because they are targeted at people
with a keen interest in the subject, people who have
gone as far as to subscribe to the ezine. Pennmedia.com
lists all newsletters that accept advertising and
also places ads in them for you. Other similar services
and sites include Postmaster Direct, e-zinez.com,
liszt.com, ezinestoday.com, ezine-universe.com, and
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