Eight Cylinder SEO
(or How to Learn Search
by Mike Banks Valentine
I started at ZERO (or maybe lower) with my advertising budget,
but I've just read an article that convinces me beyond a doubt
that the best method to accelerate small business or home
web sites is to work at tunig up search engine optimization
There are barriers to entry starting to be raised for the
to ecommerce. It used to be that the web provided a level
field and allowed everyone entry into the race of internet
Some large companies are now paying upwards of $15,000 to
per MONTH for visibility and marketing through public relations,
press release campaigns and search engine optimization.
As a guerilla marketing specialist, I emphasize the affordable
grassroots method of learning to effectively promote yourself
Here's an extensive list of articles addressing these issues
small business, read them and learn some of the "Secrets"
are usually *sold* to newbies looking for success online.
Statistics show that the average purchaser online saw your
(link, newsletter, banner ad, classified ad, direct mail piece,
newsgroup posting, email signature line) up to 7 times before
they chose to visit your website and consider buying. Then
one percent of them actually do so. If that were true then
would have been expected to make only 4 sales with 400 visitors.
And that is only if they came because they were ready to buy
you sell! People comparison shop looking for best price, free
delivery, perks, frequent buyer clubs, discounts, etc., and
you don't offer the right combination to capture that surfer,
you are gone in the time it takes to click a mouse.
The surprise to many new online businesses is the extremely
amount of traffic they must generate in order to produce each
*Assuming you make it easy to buy by offering real-time credit
approval only one or two clicks deep into your site with clearly
labled links that they understand easily.
*Assuming your site is attractively designed and professional
*Assuming you have convinced your visitors that they can
trust you to handle their money or their credit card.
your promise not to offer their personal information to third
parties like advertisers or even spam lists.
*Assuming all of that, you can expect to make sales to about
percent of your visitors.
This means you must increase your traffic tremendously to
any sales, even if you are doing everything well. Statistics
that 46% of all traffic comes from the search engines. If
don't do well in the search engines (show up in the top 30
listings for your chosen keyword/subject) you can forget about
making it online unless you DO have a massive advertising
It all boils down to one thing. Learn to do search engine
positioning, optimization and submission yourself and do it
effectively. All of this is the main reason that web marketing
"secrets" are the biggest sellers online for the
marketing gurus. It's getting tougher to make it online, I
you luck in the future as you learn the art of search engine
positioning and guerilla marketing tactics.
But I won't leave you stranded by the side of the road, here's
a tutorial to help you to learn Search Engine Positioning.
like access to "Eight Ingredients to Search Engine Success"
drop by WebSite101 at http://website101.com/metatags.html
give you the keys to this little beauty so you can take it
spin. You'll see for yourself how to zoom to the top of the
Return to the list of articles
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Ezine
emphasizing small business online http://website101.com/arch/
e-tutorial online at: http://website101.com/shortcourse.html
By week's end you're ready expand your business to the web!