Digital signage has become extremely popular over the past few years, quickly replacing traditional signage methods and earning a reputation as being engaging and more effective as a marketing tactic.
For companies that use signage, switching from traditional methods to digital methods can be more successful for your business, but since digital signage can be more interactive, some companies are not exactly sure how to use it.
These companies have invested time and money in their traditional signage, which is one dimensional. Now that they have the ability to create an experience through the use of digital signage, companies are unsure how to use it to their advantage. Luckily, there are plenty of ways that digital signage can be incorporated into your marketing strategy. The following are six ways that your company can use digital signage for your own success.
1. Advertise a product or service.
Think of digital signage as an interactive advertisement and use it to promote a product or service that you offer. But rather than show a picture of the item and contact information, you can use digital signage to show exactly how the product or services work, what makes them special and what separates your offering from the competition. When you use digital signage to show your potential customers exactly what they will get when they purchase your product or service, you know that you will be gaining business from those people who want what your company offers, eliminating your risk of returns.
2. Share information.
Along with advertising products and services, you can use digital signage to share information about your company. Are you holding an event? Share the news through digital signage. Did your company just win an award? Tell everyone through digital signage. Find interesting tidbits about your company and spread the word through digital signage. People pay attention to these signs, so make sure you highlight the information you want people to know.
3. Provide safety precautions.
If you have digital signage outside or inside your company, you can use it to warn customers about safety precautions. If there is inclement weather, you can advise them through signage. If there is a traffic jam near your business, you can warn them. You can also use signage to tell customers where they can find emergency exits while in your store.
4. Offer the menu.
If your company is in the food service industry, you can use digital signage for your menu. Add photos of your most popular dishes, highlight daily specials, share nutritional information or even discuss ingredients.
5. Get customers to take action.
Digital signage is a great way to get your customers to take some type of action. Use digital signage to direct them to certain areas of your store or to get them to sign up for your company’s newsletter, like/follow your social media accounts, etc. Your signage, especially when it is used inside your business, can easily direct your customers to make certain decisions and take certain actions, so make sure that your signage focuses on your highlighted promotions.
6. Give customers an experience.
Digital signage that is interactive can give customers an experience they don’t find anywhere else. You can use digital signage as a way for customers to check in to your establishment, and then the signage can take them through a welcome message or even provide them with information to pass any wait time (think waiting rooms in doctors’ offices). Digital signage can also be used to provide customers with demonstrations on certain products and services, which can help influence a purchasing decision.
Digital signage is a great way to add some pizzazz to your company’s marketing tactics. Using any of these suggestions will help you use digital signage in the best possible way and help your business stand out from the competition.
M.P. Brown provides consultative services for businesses and individuals seeking outdoors sign solutions. M.P. Also leads the digital design team at Icon ID.