Writer, Editor - How Do You Edit a Newsletter?

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Writer, Editor - How Do You Edit a Newsletter?

How do You Edit a Newsletter?
by Mike Banks Valentine

This week I was asked what is involved in editing a newsletter and thought I'd pass it along to this list since I advocate EVERY webmaster have a regular e-mail newsletter to keep in touch with potential clients and create a sense of community within their audience of web site visitors.

Editing involves proofreading articles for spelling, punctuation, grammar and readablility. There is also formatting the newsletters so that all mail clients from Eudora to Netscape Messenger to Outlook Express can see a properly displayed page with word wrap set at a maximum 65 characters per line. Use a fixed- width font such as courier new to view your work as it will be seen in mail clients that require them.

Then any stylistic concerns like indenting paragraphs, double spacing between sentences and using specific "spacer characters " such as asterisks or dashes used to create a specific look for each ezine.

Gathering and editing material or writing original material for each issue is also an important task. Understanding list management software commands and/or list host user interface. Knowing how your work will perform (mailto and hypertext links) in AOL mail clients. Setting up advertiser links to track responses and determine "ROI " for their ad dollars.

Dealing with advertisers by phone fax and email for ad supported lists is critical for businesses that value their subscriber lists as traffic generators and advertising vehicles. (Love those machinery metaphors!)

So, there you have a job description for an editor/ list manager. This is a position every webmaster should strive to fill with either a qualified editor or learn to handle themselves. An editor and list manager can make or break your list and dramatically affect your online business!

by Shery Ma Belle Arrieta

Anne Lamott wasn't so subtle about what she thought of first drafts in her book, Bird by Bird. In fact, she started off by writing, "Now, practically even better news than that of short assignments is the idea of shitty first drafts. All good writers write them. This is how they end up with good second drafts and terrific third drafts."

I agree with her. First drafts are the roughest, and well, ugliest drafts. It's a common mistake of beginning writers, as well as seasoned ones, to expect themselves to produce shiny, perfect very polished and publishable first drafts. What these writers don't know is that these ugly and every-editor's-nightmare first drafts can provide them with the opportunity to explore every angle, every slant, and every idea for an article or a work.

WRITE DOWN EVERYTHING! Well, at least try to write all of them down. This is the stage where you don't let the memories of your English professors get in the way of writing. When you start with your first (or rough) draft, you have the prerogative to hurl those boring English and grammar rules out the window. Don't worry, you'll pick them up later.

STEW FOR A WHILE! After you get all your ideas down on paper, leave them. And I mean it! Don't even try touching them until a sufficient amount of time has lapsed. Give it a day or two. Let it stew on your desk. Go to your dentist, get a manicure, or write other stuff, but don't, for your muse's sake, get your hands on your first draft just yet!

GET LETHAL WITH THAT RED MARKER! The next day is the time you can brandish your most lethal weapon - your red (or any color you prefer) marker. Take out your terrible (and you will realize that it is terrible!) first draft and start crossing out ideas and sentences you don't need.

ON TO A GOOD SECOND DRAFT! Remember the English and grammar rules you threw out the window the day before? Now's the time to pick them up. You need them now. Go over the remains of your first draft. You probably can't help wincing as you go along and start editing your work, joining fragments, making the verbs and the subjects agree with each other, correcting your spelling and finding that sentence or paragraph to lead your article or story. Firm up your second draft. You will find that it's a lot leaner and better than your terrible first draft.

GO AHEAD, GO FOR THE KILL! With an already better and much- improved second draft, why stop when you can make it even better and more polished? Like what Lamott wrote, go over your third draft as if you're a dentist looking for cavities, flossing every tooth and treating bad breath. Your third draft hopefully is your final and best draft.

ASSIMILATE, ASSIMILATE! Lamott wrote, "The first draft is the child's draft, where you let it all pour out and then let it romp all over the place, knowing that no one is going to see it and that you can shape it later." Let your ideas flow the first time you sit down to write that article or story! It's only when you write those terrible first drafts will you be able to produce really, really great stories! Then you can get them published!

Copyright 2001 Shery Ma Belle Arrieta

ABOUT Shery: Shery is the author of the exciting new series of ebooks, SEEDS: Ideas for the Everyday (Non-Fiction) Writer. If you think you need inspiration to write, think again! The ebooks in the SEEDS Series will keep you writing *every day* -- all year round! -- and you don't even have to be inspired! Visit http://www.seedsforwriters.com today and find out how you can get BIG discounts on the SEEDS ebooks!


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