Ezine tutorial!
October 25, 1999
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Weekly Tip-Sheet for Small Business Web Masters

October 25, 1999 Issue #16

Mike Valentine, Editor,


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=> Feature article: Update as promised! Mike Valentine
=> Our Guest Column: Passion or Need? by Wanda Loskot
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online at WebSite101 Reading List


Update on WebSite101!

by Mike Banks Valentine

This week I've got to step back and give the spotlight to our
featured guest columnist, Wanda Loskot. As a business coach
she knows what she is talking about when it comes to PASSION!
Her article is below and well worth paying close attention to.

As I mentioned in my article last week, I've been developing
a new section for WebSite101 on Ezine Marketing. I'm tempted
to offer an apology for the emphasis on that subject over the
last 3 weeks, but I won't! ;-) I've been busy working on a
resource that will be of great benefit to Reading List members
interested in growing their online business!

I've discussed the importance of e-mail as a powerful new
marketing tool several times in this publication and those
articles were reprinted in the Internet Gazette and in DEMC
(Direct Email Marketing) with circulation totaling nearly
a half million subscribers. The success of those columns
lead me to realize the importance of helping those new to
internet marketing to have easy access to the tools available
for starting and growing an eZine.

WebSite101 Reading List subscribers get access to these pages
without charge in order to help me develop and refine them
further. They are the beginning of a "Members Only" site for
which I've just secured a new domain name. As a current
member of the WebSite101 community you will be offered great
incentives and discounts toward services available to others
at a higher rate.

The eZine marketing pages are just a peek at what is to come
there. Internet marketing is the central topic of that new
domain. All of this is a great reason to refer your friends
and associates to the Reading List by forwarding this issue
to those you think might benefit! ;-)

These pages are in "Beta" stage and the URL's are unpublished
to the public. I'd like to have those that are willing - go
visit the new pages and tell me what you think of the value
of the material. It's that simple. I will continue to share
the new pages from that paid site with subscribers of this
list for free! All I ask is that you send me a note with
suggestions, likes and dislikes! Thanks in advance for help!

Send comments <a href=""> </a>

Here are the URLs (If you use the green "Tell Me More" arrow
on the bottom it will take you through each of the pages.)
(Why You Gotta Have a List!)
(eZine Directories)
(List management software)
(List Hosts and List Servers)

One of the things that lead me to create these pages was the
book by Rick Beneteau that I've plugged here for a couple of
weeks. I highly recommend that you read that book if you want
online success.
You'll note that I make his eBook a central part of the pages.


- - - - - - HOT TIP! - - - - - -

When Getting Noticed Matters, Use Ezine Broadcast!
Ezine advertising is one of the
most effective ways of reaching
a target audience. The Internet
has created a medium by which this
information can be distributed
at a very low cost.

Ezine Broadcast has created an easy
process to manage this power effectively
and broadcast your message to over 200
million times! Advertising online made
powerful, easier and effectively managing
your online time. A Full Service Company.

- - - - - - HOT TIP! - - - - - -


-> Passion or Market Need? There is no contest! <-

by Wanda Loskot

Conventional wisdom says that success in business depends on
finding a need in the marketplace and filling that need with
your own product or service. That makes a lot of sense.

It is incredibly important to sell what people need. However,
you will sail much farther in the sea of business if you begin
your venture by discovering first what YOUR needs are - what
is that YOU love and feel passionate about? - THEN find out what
market needs you can satisfy by supplying the product or service
aligned with your life's love and passion.

The key to success in business is to find a perfect match - not
only unfulfilled need. The good news is that it's really not that
difficult to find that match when you know what you really want.

But do you really know?
Many people assume that it is money they really want.
Trust me - it is NOT money or anything like it!

When you know what you love, you can also decide whom you WANT
to serve. Probably those who share your values - it really is
a lot of fun to do business with people you truly love. Much
more fun than serving people only because they pay you.

Of course, this kind of business is not easy to launch. BUT, on
the other hand it is OH-SO-EASY to succeed in it in the long run,
once you get it off the ground!

Every single passion can be translated into a money-making
business. H.J. Heinz translated his passion for gardening and
making pickles into a huge enterprise called Heinz Ketchup.
Henry Ford started the entire industrial revolution as
a result of his passion. And Bill Gates put us all in front
of computers...

Then there is The Gap, and Federal Express, and Domino's Pizza,
and Netscape and Yahooo... and WalMart, and Apple computer,
and every successful software company, and the GREAT e-zines
of the internet.. and the list could go on, but you get my
picture - EVERY successful business was started the same way.
By a person who wanted to express his or her passion. And that
is why those businesses succeeded when so many others failed.

Of course it takes a bit more more than a passion to succeed -
organization, innovation, good marketing and other ingredients,
but it all begins with passion. None of these great businesses
started with "let's see the need is and let's fill that need so
we can make a lot of money." No, no, no! Every business created
*mainly* to generate income, is heading for troubles - BIG time
troubles sooner or later!

If you feel passionate about chocolate - I suggest you consider

a chocolate business. You can produce chocolate, of course but
you might also sell chocolates made by others, or you can create
packages for chocolates, or write cookbooks with chocolate
recipes. You can create a directory of chocolate sites on the
web, or build a better machine to wrap chocolates... and so on.

If you employ good business tactics, you will be very good at
what you do and make a lot of money in the process. Your love
for good chocolate will be your drive and your magnificent
obsession that will cause you to never stop learning and
innovating. If you make right choices, you will choose to
work with people who also love chocolate (it is fun to be
around those who share our passion). As a result you will
become not only good at what you do, but also passionate
about whom you serve - your business will thrive!

Now, try to put as much energy into something you do NOT
love! For example, can you see yourself building that kind
of business around... something that other people feel
passionate about, but not you.

For example, health supplements...

Will you put that much work and that much enthusiasm into
health related business? Will you be willing to learn about
those health supplements as much as you are willing to learn
about chocolate? Will you spend as much time in the library
looking for some little known facts about vitamins with the
same interest as you would search for information about
chocolate? Will you collect healthy recipes with the same
determination (and try them out as diligently) as you would
collect chocolate recipes?

Most likely the answer is NO - if your passion is chocolate,
not the health and fitness. In the long run it is not possible
to fake that level of interest. Without a passion your big
success will not happen!

Most people try to go after something popular - hoping that
this will give them a better chance for success. It rarely

There is a need for everything!!!!
For face creams and for hemorrhoids cures.
For web designers and for web hosts.
For drivers, and for carpet cleaners.
For publishers, and for shoemakers, for actors, for writers,
for singers, for doctors, for lawyers, and for builders....

There is a need for hand crocheted sweaters, hand painted tiles,
for home cooked meals, candies, software creators, web developers,
computer gurus, secretaries, CGI programmers, TV repairmen....
and of course for business coaches like me :-)

A man named Gary Dahl was so passionate about creativity that
he created pet rocks which stirred the imaginations of so many
people that the product was one of the biggest bestsellers in
the Seventies. You can make money by selling what YOU are
passionate about. It is a whole lot easier too, trust me!

SUCCESS CONNECTION - Professional coaching by Wanda Loskot
Want more happiness, fun and money in your business? Ready to
make more than "just a living" and get paid what you are really
worth while doing what you LOVE? - experience
Are you tired of prospecting, cold calling, handling objections?
Read "Referrals Unlimited" -

- - - - - - HOT TIP! - - - - - -

Attention Online Information Product Sellers: Writers, Speakers,
Presenters, Marketers or Smart People with great ideas...

Selling information online just got easier! is looking for people that have either free
or paid online information products (reports, guides, information,
and how-tos) that they would like FREE marketing help with.

As a subscriber of WebSite101: Reading List, if you are one of the
*first 100* people to submit your Information Product, you will
pay NO submission fee by using this special URL: is looking for quality reports and information,
submitted by the original creator to become part of the best
directory of online information. No mass-published materials
from CD-ROMs, Info-Disk, etc.

This is a *unique* opportunity to help your product get seen by
thousands of people and FREE marketing by an experienced team using
*cutting edge* Internet marketing techniques. We own *all* of the
top Internet Marketing courses and memberships, so we know!

Even if you don't have an information product, we can provide you
with information on how to get started and cash in on the most
lucrative segment of the e-commerce boom. No merchant account
necessary! You retain copyright & get paid for your material.

Be one of the first 100 to submit using this special URL that
lets us know you are a WebSite101: Reading List subscriber and
you pay NO submission fee:

- - - - - - HOT TIP! - - - - - -




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Copyright 1999 Mike Valentine


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