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June 19, 2000

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WEBSITE101: READING LIST
Reaching Great Minds Online
June 19, 2000 Issue #49
Mike Valentine, Editor, learn@website101.com



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IN THIS ISSUE
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=> Sponsor Ad: Time Control Training Room!
=> Feature article: Do I Love The Web? You Bet Your ASP!
=> Guest Article: Point of Decision
=> COOL TOOL!
=> Classifieds
=> Subscribe/Unsubscribe information


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Do I Love the Web? You Bet Your ASP!
by Mike Banks Valentine

The proliferation of Application Service Providers, or ASP's,
is making me very happy! They host software on their own servers
which obviates the need for every person to own their own soft-
ware and even allows testing of programs on machines that
couldn't possibly run that software.

This makes the most powerful software available through your
web browser for just a subscription fee in most cases. And
you no longer have to own the computer capable of running
powerful programs, just one capable of viewing the output in
HTML or Wireless Access Protocol (WAP) or a handful of other
web languages accessible to your browser.

Proprietary systems no longer need to be compiled for every
type of computer operating system they will be hosted on,
just the single ASP server machine (and backup). The service
provider will optimize for all of the viewing devices from
WebTV to cel phones. ASP's are a boon to Macintosh users who
have been locked out of many types of valuable programs useable
only on PC platforms with the Windows OS.

As a Macintosh iMac user, I now have access to software
running on powerful Web servers. Cross platform use is possible
AND with the further development of XML, we'll have access to
huge databases of information for conveniences such as download-
ing and storing phone numbers in your cell phone as you look
them up online via wireless web.

An additional benefit is that ASP's will continually attempt
to outperform their competitors by upgrading and improving
their services, leading to more and more powerful applications
available online from multiple sources. They'll upgrade the
service provided to outpace their competition and keep their
user base from moving to a better provider!

I am currently beta testing a wonderful Customer Relations
Management ASP that is going to make my life online very much
easier. To stay in contact with my clients, track my progress
on jobs, and keep up-to-date on every move I need to make in
relation to my clients!

I've owned multiple proprietary packages that must be
constantly upgraded each time I upgrade my computer or my
operating system. The software company keeps eeking more money
out of me each time I want updates or improvements and locks
me out of portions that would earn them more money if I get
frustrated enough with the lack of functionality and finally
upgrade or pay to customize.

Application Service Providers will make that constant upgrading
unnecessary for most of us by simply upgrading the benefits of
service. They will do all of that on their own machines, without
the need for upgrades of your hardware or my software!

The biggest drawback to some ASP's is that they will be
optimized to work best with the lowest common denominator of
browser and operating systems, which in effect STILL locks out
those of us who don't use Uncle Bill's Windows or Explorer
software! Certainly this will be overcome as ASP's seek to draw
universally from the potential market without regard to our
hardware or the browser software we choose to use.

I'm very optimistic in regard to the effect the web is having
on society as a whole. "Open source" code and universal
accessibility through HTML, XML, JAVA, WAP and all the other
browser languages that power the web are making possible new
wonders every day!

Do I love the web? YOU BET YOUR ASP!


*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*

Mike Banks Valentine operates WebSite101 Short Course, Small
Business Internet Tutorial mailto:website101@smartbotpro.net

Join the WebSite101 "Reading List" Small Business Web Marketing
An entertaining Weekly Ezine emphasizing small business online
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************ COOL TOOL! ************

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Other Comic Exchange Member Sites!

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While we're feeling funny, how about another at

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There's a cartoon on the page from comic
Ted Goff his daily Cartoon "Mostly Business"


************ COOL TOOL! ************

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Point of Decision
(c) 2000
Julie Jordan Scott

How many decisions do you make daily?

Think for a moment. Isn't everything a decision? Do I
get up as soon as the alarm goes off, or do I hit the
snooze button? Do I wear my pants today, or my skirt? Do we
smile or scowl at people first thing in the morning?

Every action and inaction we take every moment of everyday
involves making choices.

Glen Ridge High School Class of 1980 was noted for being the
largest class in the history of this suburban community. The
majority of us started school together as kindergartners and
would graduate together thirteen years later. Very important to
the average Glen Ridge student was being smart, good looking, and
be active in a sport. One of my classmates fit the bill quite well,
until his wrestling injury in our Junior Year sidelined him. The
wrestling coach took Tom Mapother aside and suggested he
audition for "Guys and Dolls" the Junior Class Play. At Glen
Ridge, there was one play annually and the Junior Class Play was
it!

Tom could have said, "No, macho athletic guys do not audition for
musicals. What would the wrestling team think of me dancing
around a stage? Nah, not me!" but instead, Tom made the choice
to audition. He took action, got the lead and fell in love with
performing.

Being in close proximity to Manhattan, opportunities abounded.
He quickly landed a role in a Brooke Shields movie, "Endless Love."
It was a small role, playing one of Brooke's brothers. I can not
even remember who played Brooke's love. Can you?

The next movie we saw Tom in was "Taps" about kids in a Military
Academy. This was mostly a vehicle for Timothy Hutton, recently
successful in "Ordinary People". Tom took a small role, but
made the choice to play it with every ounce of his being. He fully
became a very intense, crazed cadet. He made the decision to
take a part which could have been insignificant and used it to flex
his acting muscle. To fully become the role assigned. He was so
in the moment, so completely engaging in the part, that it
catapulted him to the attention of many high powered Hollywood
decision makers. Tom made a choice and took action by taking
a small role and grew it to mammoth, life changing proportions.

After his breakthrough role in "Risky Business", my classmate
Tom Mapother fully became movie star, Tom Cruise. His star-making
movie could have become another coming of age teen flick, but
instead it is now a classic.

Last weekend I was one of many who sat in the highest grossing
film of the week, "Mission Impossible II". There was my classmate
getting an adrenaline rush while driving expensive cars and
motorcycles and rock climbing and hobnobbing with the rich and
influential in Sydney, Australia. While enjoying the entertainment
value of this movie, I recognized the power of the star's choices
from a wrestling injury in his Junior Year in high school up until
today, more than twenty years later.

As a producer, he was able to decide to film his movie in Sydney,
Australia, his wife's homeland. He made the choice to do most of
his own stuntwork. He was able to make this heartjumping movie
on the heels of another movie, "Magnolia" where he chose to play
a supporting role quite different this one, thus netting an Academy
Award nomination in the process.

What decisions are you making today? What will the combined
impact of your choices for today be upon you tomorrow, next
month and next year? Regardless of how seemingly insignificant
the decision may be, think about it. When you are faced with a
choice today, consider it for an extra second and then take action
on your decision. Action to bring you closer to realizing your
ideal life.

Theodore Roosevelt said, "In any moment of decision, the best
thing you can do is the right thing. The worst thing you can do
is nothing." Deciding not to take action is like deciding to keep
the door locked to your self-induced prison. If your heart is
racing, if you feel restless, if the depth of feeling startles
you deep in your belly reading these words, the message to you
is make powerful choices.

Take action.

Live your life as you were meant to live.

************************
Julie Jordan Scott is a Life Purpose Coach who
thrives on assisting people as they make empowering
decisions towards living passionately, everyday!
Subscribe to Discovering Your Passion Daily Ezine
for free by sending an email to
mailto:DiscoverYourPassion-subscribe@egroups.com
or visit http://www.5passions.com


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Copyright 2000 Mike Valentine

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ISSN: 1527-5094
Mike Valentine
WebSite 101
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  June 9, 2001