July 24, 2000

Home | About Us | Course Outline | Contact Us | Privacy Policy | Links
Reaching Great Minds Online
July 24, 2000 Issue #54
Mike Valentine, Editor,


By subscription only Welcome to the July 24, 2000 issue


You are receiving this issue because you subscribed or
because you requested our Free WebSite101 Short Course.
Unsubscribe by using the address at the bottom of page.
This issue online at


=> Sponsor Ad: Guru Marketing!
=> Feature article: Disinter . . . What?
=> Guest Article: Unlock your Creativity
=> HOT DEAL! Time Control Training Room 90% Discount!
=> Classifieds
=> Subscribe/Unsubscribe information

Find hundreds of quality, FREE Ezines at the Cumuli Ezine Finder.
< >
SPONSOR of this issue

Get YOUR FREE COPY - Amazing $700 Per Day Sales Letter
This letter will make you $700 every time you use it. I
am giving it away so that you can make $700/day with my
system. I am only giving away 500 copies so ACT NOW!

To have your ad appear above send for our ad rate card at to reach great minds
online at WebSite101 Reading List

Disinter . . . What?

by Mike Banks Valentine

Another new B2B buzzword? D I S I N T E R M E D I A T I O N

The first time I saw the term, I ignored it, thinking the
writer was a journalist charmed with a new word. The next
time I saw "disintermediation" was in an internet journal
for Information Technology Specialists so I thought I had
better pay attention, but still there was no definition
offered. So I went to and looked up the
term. Where I found the following:

"disáináterámeádiáaátion Withdrawal of funds from inter-
mediary financial institutions, such as banks and savings
and loan associations, in order to invest in instruments
yielding a higher return."

Hmmmm. Doesn't seem like it applies to this usage. OK so
I hopped over to and typed in the term to
their search box "disintermediation" and got . . . nothing.

Let's take a look at that new "buzzword" glossary at
"" where they say,

"Disintermediation: When the middleman gets cut out of the
deal. This is what all the buzz is about. Arthur Miller
predicted the whole thing decades ago with his portrait of
Willy Loman. "

Eureka! I've found it! We're talking about removing links
in the supply chain here! Supply chain as the course of a
product from the supplier to the consumer!

1) supplier of raw materials
2) manufacturer of products
3) distributor or wholesaler
4) retailer at brick and mortar store
5) consumer purchase of product

Well I know this is website101 and not economics101, let's
look at the application of the term to web business and

What is happening is that the supplier is selling directly
to the buyer online! No doubt this'll lead to one of those
social debates about the "value-added" segment of the economy
where things are packaged, shipped, arranged on store shelves,
priced and resold to the consumer from retail stores. But the
change just won't be stopped, whether or not you are opposed
to the transition!

This is no small issue friends! Where do you fit in the
supply chain? Is your link (pun intended) about to be
added or eliminated?

Sony is about to follow powerhouse computer marketers, Dell
and Compaq with a web-only marketing strategy! They announced
this week that it was to be "Manufacturer to Consumer" or M2C
for the electronics giant. They currently offer 250 products
online and are ready to expand that to include their full
line of over 2,000 products to be offered direct-to-consumer
via the web! Read more about it at the following link:,1151,16906,00.html

I see the value of any company that makes delivery trucks
rising very quickly, not to mention those already established
big guys, FedEx and UPS. Anyone wanna place a large bet that
we'll see a distribution change more dramatic than anyone
could predict in the next five years. I'm betting on WebVan
to rule in the urban streetscape. Think they're going to
stick to groceries? NAH!

Envision this scenario: One nerd sees product promoted in
an ad on his mobile phone, points and clicks, customers order
made available for immediate pick-up from his choice of 10
outlet stores or delivered to his front door in 30 minutes.

How does that affect your business? Got Ya Thinkin?


Mike Banks Valentine operates WebSite101 Short Course, Small
Business Internet Tutorial

Join the WebSite101 "Reading List" Small Business Web Marketing
An entertaining Weekly Ezine emphasizing small business online
Subscribe by e-


************ HOT DEAL! ***********

The Time Control Training Room

Through a special arrangement WebSite101 has saved you 90%!
This on-line, multimedia training program is designed to give
you at least two more productive, profitable and enjoyable
hours a day at work and home. It hosts the Internet's most
EXTENSIVE library of time-building resources - currently
including 16 time-building modules, 340 pages of informative
text, 40 behavior-shifting worksheets, and 15.5 motivating
hours of streaming audio/video slide shows. And Vince adds
a new time-focused module each and every month!
<a href="">Make the Time!</a>

************ HOT DEAL! ************


We are a proud member of the EZINE PUBLISHERS ASSOCIATION,
the free organization dedicated to the needs of ezine
publishers. EPAI's goal is to give support and assistance
for all your publishing needs. Membership provides unlimited
resources for growth and development.

Join Free At:


'Unlock Your Creativity'

Copyright 2000 by Michael Southon

The Internet is a highly creative place. Every
day people are launching new business solutions,
writing new software, creating new scripts that
do things we couldn't imagine just a few months
ago. And in the publishing world, a quiet
revolution is taking place. People who never
dreamt of being authors are writing and
publishing their own eBooks.

A key to succeeding on the Internet is your
ability to come up with new ideas. But where do
creative people get their ideas?

One day in the mid-1970's a young man stumbled
into a diner somewhere in the United Sates. Slung
over his shoulder was a kit-bag that contained
everything he owned. He was unshaven and needed a
shower badly. He had very little money, but
enough for a phone call.

He rang his bank and asked how much was in his
account. A woman's voice informed him, to his
amazement, that the balance in his account was
four million, three hundred thousand dollars. His
name was Richard Bach. Six months before, he had
submitted a short story, barely 10,000 words
long, to a New York publisher. For the last three
months he had been living the life of a nomadic
'barnstormer', sleeping in fields under the wing
of his bi-plane. He had been completely unaware
that his manuscript, titled 'Jonathon
Livingstone Seagull', had become a run-away

Years later, Richard Bach talked about how he got
ideas for his writing. He referred to what he
called his 'Idea Fairies', silent intimations
that came to him and whispered in his ear.

To capture those ideas you have to be very alert,
because they're often barely audible. They'll
come to you unexpectedly, early in the morning,
when you're in the shower, or late at night as
you're drifting off to sleep. Or they may come to
you after meditation.

Meditation is an excellent way of tapping into
your creativity. Why? Because in meditation you
go beneath the surface level of thought, where
most of us spend most of our time. In meditation
you dive down into a much deeper current, a
subterranean stream of creativity that runs
through all of us.

As well as being alert and keeping an open mind,
another key way to get new ideas is to read.

Ideas are living things, and like any other
living thing, they meet and fertilize each other.
When you read an article or a book, your ideas
are coming into contact with someone else's, and
something new is born. Indeed, that's the very
reason the Internet is so creative; millions of
minds are coming into direct contact in a way
that has never before been possible in human

This process of cross-fertilization happens
spontaneously and beneath the level of conscious
thought. Suddenly you'll have a new idea and you
won't even know where it came from. So when
you're feeling stuck or feeling that you've run
out of ideas, read, read, and read some more.


Michael Southon is the publisher of 'The Free
Directory of Ezines' - complete details for over
1000 Ezines <>

Get Free Ads in over 220 Ezines:
for more information



Offering the finest Sales & Marketing Professionals for hire
Surf to or call (602) 233-8410
Join our free monthly newsletter Recruit2Hire TidBits
or free sample
*Excellence * Honesty * Ethics


Get YOUR FREE COPY - Amazing $700 Per Day Sales Letter
This letter will make you $700 every time you use it. I
am giving it away so that you can make $700/day with my
system. I am only giving away 500 copies so ACT NOW!


<a href=""></a>


Learn to be a professional HypnoTherapist!
at The Alchemy Institute of Healing Arts
Offering courses around the US and Canada
or Residential trainings near our office
in California Wine Country, Sonoma County
visit our website for more information and
an extensive library of Hypnosis Materials

< a href="" >Go there</a>


MORE MONEY THAN BRAINS Finance &#038; Money Humor

Financial Humor at Nobody's expense!
Money Quotes, Trivia, Jokes &#038; More

Copyright © 2000 Mike Valentine

Please feel free to forward this issue to anyone who
might be interested. Please keep copyright intact and
forward only complete issues if you spread the word!
All previous issues are in our permanent archives at

If you are a newsletter editor or e-zine publisher
WebSite101 offers a list of articles by autoresponder
to use as FREE CONTENT for your zine or website!
Get a cuurent list of available articles e-mail us
or visit

Rate Card
To Advertise in the WebSite101 Reading List to reach
great minds online at WebSite101 Reading List

To subscribe to the Website101 Reading list
or visit

-------------------WebSite101: Reading List-------------------
ISSN: 1527-5094
Mike Valentine
WebSite 101



Home | About Us | Course Outline | Contact Us | Privacy Policy | Links

  June 9, 2001