From the category archives:
Intellectual property, trademarks and copyrights–if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web’s wide exposure.
What follows is an excerpt from a Brandsplat Video Report in which Brandsplat CCO Enzo F. [...]
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One of the greatest strengths of the Web is that it gives everyone with a connection the ability to publish content, period. Anyone can register domain names and build attendant webpages, often for what amounts to a pittance. Some domains cost as little as ten dollars to register, or less if the buyer wishes to [...]
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In 1915, California farmers banded together to rename the ahuacate, a pear-shaped fruit with pebbly skin and an oversized pit inside. They knew this Aztec word was hard for Americans to pronounce, and the Spanish version of the name, aguacate, was just as difficult for them. The new made-up name they agreed upon, avocado, sounds [...]
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How to Uncover The Internet’s ‘Secret’ Goldmine Great domain names are becoming increasingly scarce. Close to 23 million “.com” names have been registered, and over 22 thousand are being purchased every day. It means that you’re more likely to win the lottery than find a [...]
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You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.
The examples we’ll use to illustrate the techniques are a [...]
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“Reach out and touch someone.”
“The ultimate driving machine.”
“Finger lickin’ good.”
Chances are, you not only know immediately that those slogans come from AT&T, BMW and KFC, in that order. Those catchphrases may also very well have persuaded someone you know to place more long-distance calls, purchase a particular brand of car and decide where to stop [...]
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When I interviewed a gardening specialist years ago for a story unrelated to gardening, she used a phrase to illustrate one of her points that I just couldn’t understand. It sounded like “squash vine bores,” and I had to ask her to repeat it three times because I couldn’t settle the unfamiliar sounds in “vine [...]
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If you’ve ever run across the old joke that “fish” should actually be spelled “ghoti” (”gh” as in “tough,” “o” as in “women” and “ti” as in “nation”), then you won’t be surprised to know that many companies put this quirk of the English language to work by concocting an alternate spelling of a key [...]
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Auto renewal grace period for an expired domain is a dedicated 30-day window space that happens when your registrar simply fails to renew your domain. Now, your domain will enter a phase where you will have an access to a 30-day grace period though which you can retrieve your domain name by contacting the registrar [...]
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At times, people may simply forget to renew their domain names on time. It is possible that the owner simply neglected the importance of renewing the domain name. Whatever the case, several thousands of domain names go expire and become orphans almost every day. Before your domain becomes expired, you should renew it before the [...]
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