Email

How Numbers Matter in Marketing

I typically write a lot more about the "human side of marketing," because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions. And no matter how clever your copy [...]

Unfortunately, the first word that pops to mind when many people mention email marketing is 'spam.' The junk mail of the modern era, spam is frequently held up as an abominable combination of inconvenience and [...]

When you have an online business, one of the most important things you can do is to build a mailing list. It is not as hard to do as some people think it is. You [...]