Company or Product Naming – Boring Business Name: 7 Ways to Add Pizzazz

You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.

The examples we’ll use to illustrate the techniques are a family restaurant run by a guy named Rob, which serves updated Italian favorites, and a business coach who helps webmasters add profitable sidelines to their business.

Technique #1: Alliteration. Repeated initial sounds or letters charge up a name with magnetic style.


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Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.

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