Nets $2.4 Million – ??.com For Sale

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Apparently the domain name has sold for $2.4 Million in Britain. It’s fitting that money is apparently quite expensive and we all know that the pound is richer than the US $ Dollar these days (even though the less classy was auctioned for $2.6 Million last weekend).

Compare Cheap Loans, Credit Cards, Mortgages, Car & Home Insurance
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From the company who bought the site on their own “About Us” page they state: is owned and managed by Dot Zinc Limited. Our address is 16 Borough High Street, London. SE1 9QG. Dot Zinc Limited (reg. no. 4093922) is authorised and regulated by the Financial Services Authority to conduct the regulated business of introducing mortgages and insurance products. Dot Zinc Limited is entered in the Financial Services Authority (FSA) register under number 415689. See FSA Register. is a free, online comparison service allowing customers to compare a range of personal finance products and utilty services. Our objective is to present information in a simple format, enabling initial comparisons to be made ‘at a glance’ so that customers can make informed financial decisions.

In a related note, the British Pound symbol is now represented in a Domain Name of £.com and backed up by the name for those without the character on their keyboards. A press release was posted with the announcement today of a planned June 26th auction for the one character domain:

poundsymbol.jpg 192??187 pixels
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For Over 400 Years the British Pound Symbol has Identified the UK’s Unit of Currency, the Pound???

Now the pound’s online home is for sale. On the afternoon of 26th June 2008, Great Britain’s symbol-based “pound domain” will, along with associated property, be offered for sale at public auction.

London, England. April 14 2008 — Moneyedge Limited wish to announce the sale of it’s historic domain name, representing the British pound.

Arguably the pound’s “home on the net”, this is one of a handful of symbol-based domain names in the world. Richard Haigh, Director of Moneyedge, had this to say about his company’s offering:

“This domain name has never been promoted commercially yet has many users curiously typing the name in to their browser on a daily basis. I would say that 99.99% of internet users still do not know that symbol-based domains like this exist. This is understandable, however, as they are extremely rare (only 16 in ‘.com’) and until recently could not be promoted”.

“The sale includes other intellectual property, including, which will allow our symbol domain to pass the ‘radio test’ and be promoted in every media. This IP portfolio will probably be acquired by a company looking to create a wholly unique financial services identity on the internet”.

This unique web identity makes use of IDN (International Domain Name) technology and to access the domain directly visitors need to have a recent web browser like Internet Explorer 7 or Firefox 2 and be in one of the 18 countries that have the British pound symbol on their keyboards.

Further information on the sale may be obtained from our exclusive sales agent Ocean Tomo (, the USA???s leading Intellectual Capital Merchant Banc ?? firm.

About Moneyedge Limited

Established in 1999, we are a small UK company specialising in internet investments, particularly those with a strong marketing angle.

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