Author: Richard Lowe, Jr.
Most of the people on the planet use the email accounts that
come with their internet provider service for their personal email.
These are included in the price of the service, so most people
just use them because they don't know any better. I'd guess that
outside of such services as AOL, WebTV and the like, virtually
everyone just uses an email client such as Outlook Express and
their ISP's included email accounts.
When I began on the internet, I simply used my AOL account to
collect my email. It was simple (far simpler than just about anything
else, actually) because is was included with the AOL package.
Once you set up AOL there was no configuration of any kind. You
just used the email browser and you were all set.
After I moved to Pacbell, I simply began using the Pacbell email
account that was provided as part of the service. It's simple,
after all, and better yet, it doesn't cost anything at all.
Later, like many people, I learned about services such as Hotmail,
Yahoo mail and Excite mail. I got very excited, because these
services solved several problems for me.
First and most importantly, by using my Hotmail account I could
receive and send email from everywhere that had web access. While
in theory I could do the same with my Pacbell account, it was
a hassle. Hotmail neatly solved that problem. True, the web interface
was no where near as nice as that provided by Outlook Express,
but it was usable and convenient.
On top of that, as I began promoting my own web sites, I found
that there are good reasons not to use your own private email
account. I learned the hard way, of course, by submitting my site
to one of those FFA services and using my own personal email account
address. I must have received 10,000 emails in a period of a couple
of hours! All junk (the reason FFA lists exist is in exchange
for a link the list owner gets to send you one or more promotional
email messages) and most even downright silly. Years later I was
still getting an occasional email message as a result of that
one mistake.
The next time I submitted to an FFA list (before I learned how
silly these things are) I got a little smarter and opened a Hotmail
account. All of the email messages were directed to that mailbox,
which I deleted a few days later. This saved me from getting tons
of spam and wading through an incredible number of absolutely
useless junk.
The final problem was anonymity. There are times on the internet
when not giving out one's personal email address is a good idea.
I found the email boxes at Mail.Com were perfect for this purpose.
It requires only a few minutes to create a mailbox which is more-or-less
untraceable. While I have not had any real use for this kind of
anonymity, I mention it because it is one major reason some people
use free email accounts.
Ah, but there are some disadvantages to using free email accounts.
First off, the ISP based email account's major disadvantage is
simply that it is linked to your ISP. If you move or change ISP's,
then you have to change your email address. This means changing
every newsletter that you receive, every product update, notifying
every friend and other person who sends you email, and so forth.
Believe me it is a major hassle to change an email address.
I know this, because I recently changed from my Pacbell account
to a personal mailbox which I purchased from everyone.net. It
took me over two months to notify everyone of the change, and
I'm sure I missed a few on the way.
The free web based email accounts do not have that disadvantage
(unless, of course, the web based service folds or changes in
some way), but their are good reasons not to use them for normal
correspondence.
First of all, my own personal opinion that using Hotmail or one
of the other big, well-known email services is just plain, well,
tacky. It strikes me like eating imitation crab meat or something
- it just feels low-class. I know other people feel this way as
well - how seriously do you take something received from a Hotmail
address verses a more unique domain name? And I don't mean to
pick on Hotmail - all of the big, free, web-based email suffers
from the same perceptions.
This makes a well known, web-based email account very unsuitable
for any kind of real business. People are so used to getting spam
from these places that they will often delete the message unread
unless they absolutely know who the source of the message is.
Excluding things like FFA submissions, these email accounts should
never be used for legitimate business purposes.
Another major disadvantage is that you are at the mercy of the
big company hosting the email. They want to make money, naturally,
and they must do something in exchange for giving you free email.
Most of the services simply post advertisements, although some
also require you to view popup ads or receive occasional spam
emails. (I refer to these as spam emails because they are undesired
by virtually everyone and usually people treat them like spam
- they just have to be received to get the free service).
Personally, there are no conditions that I would use Hotmail in
the future due to their requirement that you sign up for a passport
account. There are many security concerns with using Microsoft
Passport (not the least of which is that Microsoft's track record
is abysmal as regards security and privacy) and additionally a
real trepidation at giving a large corporation such control over
my information.
So what would I recommend? There are many email services available
at a very reasonable price which give you everything you could
possibly want. Probably the best and most reasonably priced service
I have found is from everyone.net. You get 10 email accounts (whose
names are completely under your control) for about $40 a year
(100mb of storage) - and this even includes your own domain name!
The service provides both POP and web-based email, and has an
array of features which make it very useful. Additionally, since
you are directly paying for the service (and what better relationship
is there in business than the "customer directly pays vendor who
provides service" business model), you don't have to view banners,
you don't get popup ads and you don't need to receive spam emails.
And believe me, that's the best reason of all to use a service
such as everyone.net's paid email accounts - no stupid advertisements
which I don't want, don't need and will never have a use for.
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Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net
- Visit our website any time to read over 1,000 complete FREE
articles about how to improve your internet profits, enjoyment
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