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Who Ya Gonna Call? Web Marketing Tips
by Mike Banks Valentine
I market a client that offers hypnotherapy training for healthcare
professionals. He belongs to a banner exchange program that promotes
him rather randomly to the public. He is extremely well placed in the
search engines and directories but couldn't figure out why he wasn't
selling books and tapes online.
My first visit to his site answered the question immediately. He had
no secure order form which accepted credit cards or any other method
of online payment. We got him set up with a free service called
ccNow.com that takes a small percentage of every sale until we can
justify a paid service. We're also setting up an online check service
from iCheck.com for additional sales to those unwilling or unable to
use credit cards online.
The major healthcare sites for professionals (his target audience)
proved to be beyond his budget for banner advertising or e-mail
newsletter advertising. I asked him what the next largest market was
for him and learned that it was the "Self-Improvement" market. People
looking for personal transformation through self-help programs.
We set up a contest for him that will generate increased traffic and
interest in his programs. We promote that contest to a targeted list
35,000 Self-Improvement newsletter readers at SelfGrowth.com . The
contest attracts submissions for a newsletter that we set up for him.
His concerns about spending time creating newsletter content are now
handled by his own readers and promoted through the contest. It's
become a self-feeding loop attracting more interest, more traffic,
more sales and more subscribers. Take a look at
http://hypnotherapy-training.net/
Obviously this routine will vary depending on your product or service,
but a good marketer will research your market and find ways to create
that self-feeding loop for you.
As to where to find marketers, there are many sources for great talent
that show resumes of members. You can search by category for
copywriters, marketing, promotion, development.
http://www.elance.com freelance directory of online professionals
http://www.guru.com more technical in nature but similar
http://www.freeagent.com another similar service
http://www.respond.com shopping service with web categories
http://www.mediatalent.net Select group of freelance web talent
http://www.ants.com Freelance marketplace
I have registered with each of these services and more to attract
business. Many marketers, developers, coaches, consultants and
designers do the same. You are also able to post your projects at
several of these places. Some charge a fee to match you up with
freelancers to handle your online needs. Most have additional
resources you can use too.
Go get 'em!
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By week's end you're ready expand your business to the web!
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