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Sell Your Knowledge, Write Your Way to Success
by Mike Banks Valentine
What is your business? What do you know? Information sells.
Take note what is happening on the web. How-to manuals and
secrets to success are simply the knowledge of those who
have experience or insights into a topic. They write about
what they know. What do you know?
Do you see the proliferation of e-books, reports, articles
and ezines everywhere online? If you visit a successful or
soon-to-be-successful web site, I guarantee you that there
is a form in the first screen in which they ask for your
e-mail address in exchange for an ezine subscription or an
excerpt from their e-book or a free report.
Who is writing all of this material? It's the newest form
of calling card. There is always a signature line, otherwise
known as a "resource box" which lists the author's bio and
a link to their web site. We are all so starved for infor-
mation and hungry for more, that we will often visit the
web site of the author in order to learn more. We sign up
for their ezine, purchase their e-book or explore the site.
This is a recognized route to success which is detailed in
many of the best marketing materials available. There is a
reason that "everybody's doin' it" and that reason is that
it works to increase web site traffic, advertising revenue
and sales. Write about what you know and distribute it as
widely as possible.
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