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3 Tips For Very Cost Effective Small Business Marketing

January 9, 2012

Effective online marketing and social media marketing (especially Facebook marketing), can be greatly supported with cost-effective and targeted printing services. These two tools make for excellent small business marketing.

Because we have seen huge growth with online marketing, social media marketing and the importance of effective website design, effectively marketing your small business is easier than ever. Online tools have also made other mediums to manage, particularly getting anything done with printing services. These two mediums are very effective for marketing to your market in your small business. Each business is different, and the combination to use will be the decision of you, the owner. Here are some examples of very effective marketing for your small business.


• Online website builders. The importance of technical knowledge and ability has been reduced with a growth in online website builders. If you can use Microsoft word, you can build a very effective website at little or no cost. Some builders can even help you to build an e-commerce site, and they all allow you to make financial transactions. A good site is an easy site to use. This should be your prime concern when building a site. Think from the perspective of your customers, and look at big brand name websites and see if you can replicate they new way they do things. If it is all too hard, speak to some professionals. A good website is not an expense, it is an investment. Support your website with such sites as Facebook and Twitter.

• Letterbox drop and online print companies. Not everyone is online, and so using a letterbox drop to target potential customers in your region can be very effective. You know exactly who is getting your message. With modern Internet-based printing services, getting materials printed fast and cost effective is very possible. You know all of your materials will retain the same image and quality, and you reduce cost by managing the design by yourself. Online printing reduces costs by using templates and the power of an online application to remove the need for a designer. The whole process is systemised and will only take a few minutes.

• Gift giving with online print companies. Most of those online print companies will also have a section of their business devoted to the production of novelty gifts. Coffee cups, for example, are an excellent way for your customers and potential customers to see your brand, your contact details and your URL. It is important we produce high quality products when we are giving them to customers and potential customers. We should think lower numbers and higher quality. A gift that demonstrates quality also demonstrates your reliability and business quality.

These are a few suggestions for marketing your small business effectively. Online and Internet-based tools feature prominently. Print related materials could be used to enhance those activities and reach customers who are not online, and remind others you are there when they need you.

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