Online branding used to be all about the look and now more about the who you know and how you interact with them online. In order to move your business forward you may want to re-think your branding strategy if you haven’t already. With the ever expanding web, your small business should be in the expansion mode as well just to keep up. Sometimes I think people think they can put up a website and they are done. Not a great strategy at all…the website is such a vital tool in your business tool box. Branding is changing as fast as you can put up or get into the next big thing online. Don’t get left behind … check out the Inc.com for a more in-depth look at the ins and outs of taking your business to a new level. Make sure you are choosing the right ways for your business to be seen in the most flattering online light.
It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction. In order to bring you up to speed, Inc.com has compiled nine of the most innovative and ingenious tips from articles, guides, and interviews in Inc. and Inc.com over the past year. These are the new rules of branding online.