Google Gets 76 Billion Searches Per Month of 113 Billion Total

Global Search Market Draws More than 100 Billion Searches per Month

Google Sites Leads Global Search Market with 67 Percent Market Share

RESTON, VA, August 31, 2009 ??? comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google Sites attracted significantly more searches than any other engine with 76.7 billion searches conducted, or 67.5 percent market share. Yahoo! Sites ranked second worldwide with 8.9 billion searches (7.8 percent share), followed closely by Chinese search engine Baidu with 8 billion searches (7.0 percent share). Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94 percent) among the top ten.

Worldwide Search Market Overview
July 2009 vs. July 2008
Total Worldwide ??? Age 15+, Home/Work Locations
Source: comScore qSearch
  Searches (MM)
July 2008 July 2009 Percent Change
Total Internet 80,554 113,685 41%
Google Sites 48,666 76,684 58%
Yahoo! Sites 8,689 8,898 2% Inc. 7,413 7,976 8%
Microsoft Sites 2,349 3,317 41%
eBay 1,223 1,723 41%
NHN Corporation 1,243 1,526 23%
Ask Network 929 1,291 39%
Yandex 663 1,290 94%
AOL LLC 1,148 1,023 -11% 743 879 18%

Europe Accounts for Most Searches, but Latin America Highest in Searches per Searcher

The dynamics of search behavior vary considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1 percent, followed by Asia Pacific (30.8 percent) and North America (22.1 percent). Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

Worldwide Search Market Overview by Region
July 2009
Total Worldwide ??? Age 15+, Home/Work Locations
Source: comScore qSearch
Searches (MM) Share (%) of Searches Search Usage Days Per Searcher Searches Per Searcher
Worldwide 113,685 100.0% 11.0 103.3
Europe 36,446 32.1% 11.8 116.9
Asia Pacific 35,001 30.8% 9.3 84.7
North America 25,095 22.1% 12.5 110.6
Latin America 10,524 9.3% 13.0 130.4
Middle East – Africa 6,619 5.8% 10.5 97.3

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Contact:Andrew Lipsman
Director, Marketing Communications
comScore, Inc.
+1 312 775 6510

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Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.

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