Link building is one of the most essential parts of search engine optimization whether you like it or not. If you want to be successful you should consider doing it because it pays off fantastically. There are a lot of techniques that can be used and are proven to work when it comes to link building.

Keep on reading and you will not only find the most successful strategies you can employ but also how to make the most of them.

1. Blog commenting – Blog commenting is a tricky subject and a lot can be said about it. Commenting on different blogs (as well as forums) that offer DoFollow links is a great way to interact with people and offer them useful information on different topics. It is also a nice way to include a link to your website if you think that would be helpful. However, you shouldn’t start commenting on forums and blogs just to get links. People notice that and they consider it spam. Try to give your opinion when you think you can say something useful and only give links if the environment requires that.
2. Guest posting – Guest posting is when you write a nice post for a blog that is not yours. Other blogs will most likely have a high PR, high authority and a lot more members than your own blog so if you can get a permission to publish an article you will get a lot of backlinks. Also there is a good chance that the readers like your post and share it with different social networks where a lot more people will see it.
3. Content – Content is definitely the key to successful link building. One of the best ways to get links is get them naturally. For example, if you write such content that is interesting, funny or unusual but helpful and useful, people would naturally want to link to your website. Put yourself in other people’s shoes and think what you would retweet or share on Facebook with all of your friends. Try to make your content as interesting as possible. Getting natural links from different high authority sites means you have achieved a huge success and it is up to you to keep it up.
4. Don’t get distracted – While it is true that gaining links is extremely important when it comes to link building, ultimately the most important thing you should remember is to publish useful and helpful content that is also fresh and unique. Keep in mind that you are not only publishing content for the search engines, but you are doing it for the people as well. This is a good way to get those natural links.

These 4 tactics have been tested and they work if done the right way. Try not to lose your focus when doing link building and you will become pretty successful at SEO very soon.

In addition to all those tips I mentioned above, I have to say that you should always search for fresh advice on search engine optimization (interesting to know is that in Denmark, the people refer to this term as Rådgivning på søgemaskineoptimering) from the popular SEO communities online. That way, you will always be up-to-date with the newest techniques in SEO and you will learn from the best experts in the world.