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Visualizing the Digital 100 by Location and Valuation

April 4, 2012

Other than going public, startup founders dream of one thing above all else: Cracking the Digital 100. Becoming one of the most valuable privately held startups brings prestige, opportunity, and acclaim, creating intense competition for the top spots. Here are 2011’s Digital 100 Startups (including newcomers) and where they are located. Up and coming Startups frequently assign themselves outrageously high valuations (using preferred stock and sweetheart terms) that real investors would never agree to. The Digital 100 Attempts to remedy this by looking at common stock values – the prices the stock market might put on the company in real trading. This graphic will show you company valuations from Facebook all the way too Rightscale. Some of which you will probably never heard of but be aware of what these companies have accomplished. Especially for the 33 newcomers that have pushed their way on to the list – some ranking quite high. 

Brought to you by Gist, VIA Productivity Blog

Digital 100 Location Valuation

Digital 100 by Location & Valuation

Everyone believes that most of the worlds digital startups are in San Francisco, when in fact only 10% of them are in the U.S. – of all digital startups in the United States, 35% are in the New York area and only a bit over 10% are in Silicon Valley. Once you limit to California, over 37% of digital companies are in the Bay Area and only 11% of California startups are in Southern California with the LA area representing only 3% of the state total.


  1. FACEBOOK Palo Alto CA $80 Billion
  2. ZYNGA San Francisco, CA $11 billion
  3. GROUPON Chicago, IL $10 Billion
  4. 360 Buy Beijing, China
  5. TWITTER San Francisco, CA $8 Billion
  6. DROPBOX San Francsico, CA $4 Billion
  7. WIKIPEDIA San Francsico, CA $4 Billion
  8. VENTE-PRIVEE Paris France $3 Billion
  9. LIVINGSOCIAL Washington, DC $3 Billion
  10. CRAIGSLIST San Francsico, CA $2.5 Billion
  11. PALANTIR TECHNOLOGIES Palo Alto, CA $2.5 Billion
  12. VANCL Bejing, China $1.8 Billion
  13. HULU Los Angeles, CA $1.6 billion
  14. SQUARE San Francisco, CA $1.6 billion
  15. JAWBONE San Francisco, CA $1.6 billion
  16. AIRBNB San Francisco, CA $1.3 billion
  17. ROVIO Finland $1.2 billion
  18. MOZILLA Mountain View, CA $1.1 billion
  19. SPOTIFY Stockholm, Sweden $1.1 billion
  20. KAYAK Norwalk, CT $1.05 billion
  21. GILT GROUP New YORK, NY
  22. STORMB Shores, CA $1 billion
  23. COUPONS.COM Mountain View, CA $1 billion
  24. DATAPIPE Jersey City, NJ $800 million
  25. TUMBLR New YORK, NY $800 million
  26. EHARMONY Pasadena, CA $800 million
  27. LEGALZOOM Glendale, CA $800 million
  28. YELP San Francisco, CA $800 million
  29. ANGIES LIST Indianapolis, IN $700 Million
  30. TRULIA San Francisco, CA $700 Million
  31. ZULILY Seattle, WA $700 Million
  32. ZOCDOC New York, NY $700 Million
  33. CHEGG Santa Clara, CA $600 Million
  34. SERVICENOW San Diego, CA $600 Million
  35. FOURSQUARE New York, NY $600 Million
  36. WORKDAY Pleasanton, CA $600 Million
  37. BOXNET Palo Alto, CA $550 Million
  38. BUDDY MEDIA New York, NY $550 Million
  39. MEDDIABANK Chicago, IL $500 Million
  40. ADKNOWLEDGE Kansas City, MO $480 Million
  41. INDEED Stamford, CT $450 Million
  42. ZOOSK San Francisco, CA $450 Million
  43. ONE KINGS LANE San Francisco, CA $440 Million
  44. YODLE New York, NY $400 Million
  45. EVERYDAY HEALTH New York, NY $400 Million
  46. KABAM Redwood City, CA $400 Million
  47. STELLA AND DOT San Francisco, CA $400 Million
  48. GLAM MEDIA Brisbane, CA $350 Million
  49. FLIPKART Bangalore, India $350 Million
  50. IDEELI New York, NY $350 Million
  51. OZON Moscow, Russia $350 Million
  52. FRESH DIRECT Long Island City, NY $350 Million
  53. FEDERATED MEDIA San Francisco, CA $350 Million
  54. QUANTCAST San Francisco, CA $300 Million
  55. XIU Shenzen, China $300 Million
  56. HABBO Finland $300 Million
  57. IMPERVA Redwood Shores, CA $300 Million
  58. VOSTU Sao Paulo, Brazil $300 Million
  59. SHOEDAZZLE Los Angeles, CA $280 Million
  60. COLLECTIVE New York, NY $275 Million
  61. RUBICON PROJECT Los Angeles, CA $250 Million
  62. BRIGHTCOVE Cambridge, MA $240 Million
  63. JIVE SOFTWARE Palo Alto, CA $240 Million
  64. REDFIN Seattle, WA $230 Million
  65. ETSY Brooklyn, NY $225 Million
  66. THE LADDERS New York, NY $225 Million
  67. Tremor Video New York, NY $225 Million
  68. SUGAR Inc. San Francisco, CA $210 Million
  69. FLIPBOARD Palo Alto, CA $200 Million
  70. SAY MEDIA San Francisco, CA $200 Million
  71. PHREESIA New York, NY $200 Million
  72. SPECIFIC MEDIA Irvine, CA $200 Million
  73. TAGGED San Francisco, CA $200 Million
  74. MIND CANDY London, UK $200 Million
  75. CLEARSPRING McClean, VA $200 Million
  76. RECYCLEBANK New York, NY $200 Million
  77. UNDERTONE New York, NY $200 Million
  78. SECONDMARKET New York, NY $200 Million
  79. RETURNPATH New York, NY $200 Million
  80. MEEBO Mountain View, CA $185 Million
  81. APPNEXUS New York, NY $175 Million
  82. VIBRANT MEDIA New York, NY $175 Million
  83. GAWKER MEDIA New York, NY $175 Million
  84. EVERNOTE Mountain View, CA $175 Million
  85. EVENTBRITE San Francisco, CA $150 Million
  86. THRILLIST New York, NY $150 Million
  87. MEDIA6DEGREES New York, NY $150 Million
  88. BEACHMINT Santa Monica, CA $150 Million
  89. CAFEPRESS Foster City, CA $150 Million
  90. XIRRUS Thousand Oaks, CA $140 Million
  91. COMPLEX MEDIA New York, NY $140 Million
  92. CAFEMOM New York, NY $140 Million
  93. 10GEN New York, NY $125 Million
  94. BETTER WORLD BOOKS Mishiwaka, IN $125 Million
  95. BLEACHER REPORT San Francisco, CA $120 Million
  96. BREAK MEDIA Beverly Hills, CA $120 Million
  97. THOUGHT EQUITY MOTION Denver, CO $120 Million
  98. WARBY PARKER New York, NY $120 Million
  99. MANTA Columbus, OH $120 Million
  100. RIGHTSCALE Santa Barbara, CA 110 Million

Despite popular stereotypes, not all of the world’s top startups are in Silicon Valley. Here’s where the Digital 100 resides geographically:

PERCENT OF STARTUPS

  • LONDON 1%
  • FINLAND 1.5%
  • MOSCOW, RUSSIA 1%
  • PARIS FRANCE 1%
  • STOCKHOLM, SWEDEN 1%
  • BEIJING, CHINA 2%
  • SHENZEN, CHINA 1%
  • BANGALORE, INDIA 1%
  • SAO PAULO, BRAZIL 1%
  • SEATTLE, WA 2%
  • CHICAGO, IL 2%
  • CAMBRIDGE, MA 1%
  • NORWALK, CT 1%
  • STAMFORD, CT 1%
  • NEW YORK, NY 25%
  • BROOKLYN, NY 1%
  • LONG ISLAND CITY, NY 1%
  • JERSEY CITY, NY 1%
  • WASHINGTON D.C. 1%
  • MCLEAN, VA 1%
  • COLUMBUS, OH 1%
  • INDIANAPOLIS, IN 1%
  • MISHIWAKA, IN 1%
  • KANSAS CITY, MO 1%
  • DENVER, CO 1%
  • PALO ALTO, CA 5%
  • SAN FRANCISCO, CA 20%
  • REDWOOD SHORES, CA 2%
  • FOSTER CITY, CA 1%
  • PLEASANTON, CA 1%
  • SANTA CLARA, CA 1%
  • REDWOOD CITY, CA 1%
  • BRISBANE, CA 1%
  • MOUNTAIN VIEW, CA 4%
  • BEVERLY HILLS, CA 1%
  • LOS ANGELES, CA 3%
  • SANTA MONICA, CA 1%
  • IRVINE, CA 1%
  • SANTA BARBARA, CA 1%
  • PASADENA, CA 1%
  • GLENDALE, CA 1%
  • THOUSAND OAKS, CA 1%
  • SAN DIEGO, CA 1%

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