The lifeblood of any small business is its customers. For that reason, it is crucial that entrepreneurs satisfy their clients in order to promote their business. There are a few proven and tested strategies that will endear your small business to any customer.
Although business are always aspiring for a steadily increasing flock of new customers, it is the loyal customers that impact your business the most since they are the ones who are most likely to pass the word about your business to their family and friends other than the obvious fact that they are the ones who subscribe to your goods and services time and time again. For this reason, you should reward your regulars. This can be done with the help of the trusty loyalty card which they can present each time they do business with you. On their tenth visit, they can get a freebie. Not only is this strategy well received among your regular customers, it’s also a great way to convert new clients to repeat customers.
Personally Attend to Each Customer
The problem with most stores is that they forget to personally connect with their customers. You can see this in select stores wherein you get passed from one attendant to another. Customers appreciate it the most that someone is eager to help them throughout the entire process and that is from start to finish. Nothing can be more annoying to customer than having to go to another sales attendant just to have a simple question answered.
Avoid Complicating Things for Your Customers
If you want your customers to call, then do not let the phone ring for ages before answering. If you are advertising that you have business website, make sure that all of the information a customer may need is reflected in that website. Give your customers your email address and make prompt replies. Auto-responding that a customers email has been received is a must. And when you say you’ll call, make sure to call on the time that you promise. The bottom line is that you do not want your customers to have such a hard time connecting with you or else they will take their business somewhere else.
Whether it is bending the store hours just to accommodate someone who badly needs something pronto or being a bit more forgiving with regards to your return policy, customers will never ever forget someone who made an exception for them. Follow your store rules as best you can but be flexible when necessary.
Chris Marentis writes from experience about lead generation, closing the sale and leveraging social media. He is the founder and CEO for a local internet marketing company Surefire Social, a resource for local search marketing