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Google Plus for Small Business

March 10, 2012

Google Plus for Business

Google Plus for Business

Google+ Plus has been around for several months now, but most people are not using the social network to its full potential. Even if you have the basics down, it might be time to take a second look at this rapidly growing network.

With more than 90 million users, Google+ IS THE PLACE TO BE

New social networking sites pop up all the time, and you’d be wasting your time if you Jumped on all of them.

SO WHY IS GOOGLE+ A GOOD BET FOR BUSINESS? – IT’S INDEXED BY GOOGLE
+ Using Google+ can help customers find your business faster and easier.
+ Creating a business page can help you increase visibility as well.

GOOGLE+ OFFERS A CLEANER EXPERIENCE
+ Easier to share and rank other lugs, people’s posts and comments
+ Variety of sharing options – video, posts photos, etc.
+ Personalized circles
+ Follow who you wont to follow and no one else

IT’S HOPPING!
+ A whopping 60% of Google+ users log in every single day.
+ 80% engage on a weekly basis.
+ In comparison, just 50% of Twitter users log in daily.
+ As previously mentioned Google Plus already has more than 90 million members, making it a good-sized network that is worth participating in
+ But Google’s strong network of users doesn’t matter.

IT’S MORE ABOUT HOW YOUR BUSINESS CAN BENEFIT FROM THIS HUGE NETWORK.

SHARING The entire purpose of a social network is to connect and share… Google+ makes this very simple if you understand the basics.
HOWEVER, GOING BEYOND JUST SHARING A LINK OR TWO IS WHERE THINGS START TO REALLY HAPPEN.
SHARE INFORMATION TO ENTERTAIN AND INTEREST YOUR AUDIENCE

+ Your business isn’t of high interest in most cases.
+ You are what you share, so be share, so be consistent with your esired image.
+ Share information that benefits readers but builds your brand, too.
+ What people really want is more of YOU and your interests.

WHAT INFORMATION SHOULD YOU SHARE?

+ Other peoples links and tips
+ Your Ideas
+ Links and educational information

THINK OF A MAGAZINE
+ Providing Original information is good. but more importantly. SHARE other people’s ideas!

THROUGH GOOGLE+, YOU ARE CURATING INFORMATION, MUCH LIKE A MAGAZINE.

+ Remember, when you share something, you are endorsing it, putting your brand behind it.

*TIP FOR SUCCESS: – Aim for on on-topic/off-topic ratio of 80/20.

+ Post several times a day to ensure that you reach followers around the world in different time zones.

INTERACT WITH YOUR FOLLOWERS

+ If someone you trust shares a link, you are far more likely to check it out because you know they give you good information.

BE THAT PERSON TO YOUR FOLLOWERS.

BUILDING UP TRUST IS WHAT SOCIAL NETWORKING IS ALL ABOUT.

+ Comment On yourshares.
+ Respond to other people’s comments.
+ Use Google+ to +1 people’s posts and comments.

HOW CAN YOU BE ACTIVE ON GOOGLE+ WITHOUT WASTING TIME?
HERE ARE A FEW QUICK TIPS:

+ 15 MINUTES – Look for into your circles would enjoy outside of Google+
+ 15 MINUTES – Engage in COnversolion on a post
+ 10 MINUTES – Read posts by others and comment
+ 10 MINUTES – Comment on your own posts
+ 5 MINUTES Shore a new post

BUSINESS PAGES TAKE NETWORKING TO THE NEXT LEVEL

While many people are using the networking side of this social site, you’re missing out if your business doesn’t have a page there.

BUSINESS PAGES ALLOW YOU TO ENHANCE YOUR BRAND BEYOND THE BASIC NETWORKING LEVEL ON GOOGLE+.

EDUCATE FOLLOWERS

+ Let your circles know more about your brand,
+ The more they know, the easier it is to determine if yours is the product or service for them.
+ Video hangouts can help consumers know how.

CUSTOMER SERVICE

+ Make sure your customers are kept happy by responding rapidly to their questions and complaints.
+ Offer videos or other rnedia options to help resolve common issues quickly and easily

BUILD A COMMUNITY

+ Give tons a place to talk and share their experiences.
+ Tailor the community to your location and your business.

FOR EXAMPLE

a diapering company could host a forum on parenting.

LOOK FOR USER-CREATED CONTENT AND CURATE IT.

+ Add media to add interest and provide value.
+ eBooks + video + reports + photos

MORE AND GOGGLE

SEO is always a consideration, and with Google+, the search engine giant Is making It easier than ever to find social media links and Information with searches.

POTENTIAL FACTORS FOR GOOGLE

+ Search results are affected by the people you are friends with on Google+.
+ Social connections may hold more importance than links.
+ Sites on Google+ tend to be indexed very quickly.
+ +1 links may rank higher in search results.

Business pages allow you to enhance your brand beyond the basic networking level on Google+. While many people are using the networking side of this social site, you’re missing out if your business doesn’t have a page there.

QUICK TIPS FOR GOOGLE+ SUCCESS

+ Define your audience by Location, Topic, Wealth, etc. demographic:
+ Look for people who are relevant to your business.

[THEY SHOULD BE USEFUL TO YOUR BUSINESS] AND HELP YOU REACH YOUR GOALS

QUALITY OVER QUANTITY

+ While you need an audience. circle only those who:
+ Enrich the networking experience
+ Add value to the experience
+ Don’t accept anyone and everyone.
+ Set up your own criteria for choosing circles. Then follow it.
+ A campfire is a shared goal or interest that draws people in and gives them a reason to gather.
BE CONSISTENT

+ Keep your offline and online business presence the same.
+ Provide continuity so your clients always know what to expect.

WE ARE WHAT WE SHARE.

Google+ has a lot to offer, and we’ve only just touched on a few of the great reasons to use it here.
If you’re serious about boosting your business through social media, this is where you need to be.
Chris Brogan

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