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Does Social Media Really Help Small Businesses?

June 28, 2012

What Small Businesses Need to be Successful

Small businesses are all looking for something to put them over the top. In this age of instant information and constant competition, small businesses have to compete not only locally but nationally and even globally. Because competition is higher than ever, small businesses have to do three things. The first is obvious; they have to provide a great product. The service and product is the final reason the customers keep coming back. The second is the company has to innovate.

Companies in an already mature market need to bring a new look on how their product is delivered, or a new look on the product itself, in order to attract customers. An example of this is how Apple created a new look and feel for the music player with their iPod. Music players had already flooded the market, but Apples new take on things gave them an advantage. The last thing that small businesses need is possibly the most important. Every small business needs an online presence that defines their product and makes it attractive to potential customers. That used to mean a nice website, but now businesses need a social media page, particularly on Facebook and Twitter, to be successful.


What does Social Media do for business?

Social media helps small businesses that might struggle to attract new customers. It gives the business a direct line to interact with clients without the middle man.

There is no billboard or commercial advertisement where the business wonders if their voice is getting heard, sites like Twitter allow you to know if your customers are directly interacting with you or not. It also allows for instantaneous communication, so customers can pick up on new offers and business opportunities immediately. This allows businesses to be more engaging and exciting, which keeps customers coming back again and again.

How to get small businesses in Social Media

A lot of small business owners want to get into social media but don’t know how to utilize the power of Twitter or Facebook. That’s why hiring someone to manage your social media page might be the right choice. Hiring someone to take care of your social media needs allows you to focus on making a great product while someone else drives customers to your business. This is a model that more businesses have begun to use to a high measure of success. Social media is definitely the way to connect with customers in today’s competitive market. If your business doesn’t have a social media page, you’ve already been left behind.

This post is written by Donald, he works at myoutdesk. You can hire efficient virtual assistants at Myoutdesk.com.

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