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Online Profiles Should Always be Kept Current

December 2, 2009

10 Reasons to Revise Your Online Profiles

Does this sound familiar: You click on your own profile on a social networking site and you’re surprised to read information that is outdated?

We often participate in many different projects, and some are short-term while others are long-term. When we write a profile, we tend to include information that is current even if it is a short-term project.

But things can change quickly, especially on the Internet. So here are 10 reasons for revising your profiles:


  1. - If your appearance changes, you should probably upload a new photo to your online profiles. You do want to be recognizable when you meet people in person.
  2. - If you eliminate a website included in your profile.
  3. - If you add a website that you would like included in your profile.
  4. - If you join a social networking site that you would like included in your profile.
  5. - If you win an award that should be included in your profile.
  6. - If you have a book published.
  7. - If you become a regular contributor to a website or radio show.
  8. - If you rebrand your business.
  9. - If you launch a new business
  10. - If your company adds someone to whom you want to draw attention.

Why is it important to be sure that your online profiles are up-to-date and reflecting the most important information about your brand?

Because when someone does a search on your name on Google or Bing or whatever, many of your online profiles come up. Imagine a person clicking on your Facebook profile and finding information that is out-of-date. For example, this might be an announcement that a book is being published in such-and-such month when that month is past and the book is already available.

Such an error could cause apprehension in the mind of a potential book purchaser that, if you’re not accurate with your own information, how accurate will your book information be.

Another consideration for an effective profile is what you include. If you have many different activities, you may want to only present the most important ones. Providing profile information that goes off in too many directions may give the impression that you are scattered and not really focused on the products and services you’re offering.

Your online profiles are like your 20-second elevator speech for your brand. The profiles should be specific and compelling – and then there can be supplemental information if people want to know more.

About the Author: Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant whose power marketing website is http://www.MillerMosaicLLC.com . If you liked this article, you’re going to love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” ‘ grab your report now from http://www.TeachMeBranding.com

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