Dentists are some of the most hardworking people in the planet. The reason for this is because their income depends on the number of clients that they see each week and the kinds of services that they are able to perform. For this reason, they cannot just afford to lounge around in their chairs the entire day like most people in the corporate world. Despite their hectic and cramped schedule, why should dentists find the time to blog? Is blogging really necessary in marketing dental services in online?
Establishing good rapport with past and current patients is necessary to win their loyalty. For every given year, each person will have to go to the dentist at least once. Imagine how great it is for one’s dental practice to have the same patients in each year for their routine dental check-up. A blog can easily serve as a dental clinics newsletters where latest news and information regarding good oral health can be posted for patients to enjoy. Other dental websites and their blogs even include pictures of the team and little tidbits of information regarding each person since patients general appreciate learning more about the people who take care of their teeth. Chances are that patients would be more comfortable and relaxed walking into a dental clinic when they are familiar with the employees. The best thing with this e-newsletter is that it is cheap.
Taking care of patient welfare should be the prime motivation of maintaining a blog. Every person will have a minor dental dilemma every once in awhile. However, it can be very inconvenient to rush to the dental clinic every time one is confused as to what kind of dental floss to purchase. Dentists can publish various patient education articles on their blog for their clients to refer to. Over time, the blog will contain a vast collection of useful dental articles that patients can turn to when they have questions. What will dentists get in return for their efforts of maintaining a blog? They will be able to earn their patients trust and confidence, something that every health provider aspires to achieve.
But if a dentist is really very busy, blogging can be out of the question. However, the beauty of blogging is that any person can do it if the dentist is too busy to blog. Someone from the team can easily be trained to maintain the blog. And since blogs are more readily indexed by search engines than other kinds of sites, blogs are also great for dental SEO.