The first part of an Inbound Marketing campaign is getting your website found online. Without any website visitors, you can’t even think about generating leads and turning those leads into customers. The process of actually turning your website into a magnet for visitors requires keeping your site updated with fresh and relevant content on an ongoing basis. And the best way to share that content is through a blog. Here are the main reasons to start setting up your business blog today:
- Amazing Search Engine Benefits
There is a lot of complicated information online about Search Engine Optimization and what it takes to be successful. The websites that receive huge amounts of traffic barely even think about SEO because they are too busy creating content. And you should be doing the same. Updating your blog is like casting a net into the ocean that is the Internet. A constantly updated blog with useful and relevant information attracts more website visitors than any other SEO trick.
- Helps You Get To Know Your Market Better
Allows You To Stand Out From Your Competitors
Chances are that you have put off creating a blog for your company because you think that a blog only helps certain industries. You may have even seen that your competitors aren’t doing it so why should you. The truth is that all companies can experience the benefits of blogging. A blog may have to be modified to be interesting enough to your potential clients but doing that will allow you to stand out even more.
When you are updating your business blog, you can set up various tools to help you track how people are finding your site. One of the best features of these tools is that they allow you to see which keywords people used to find your site. You can use this information to your advantage to refine your product or service offering to the needs of your potential customers. When these potential customers find your blog and start to comment on your posts, you can also know more about what they think and what their true needs are.
Your competitors may have even tried blogging but didn’t give it the time and attention it needs. Keeping your course and sticking to a blogging schedule allows you to corner a part of the market that your competitors haven’t been able to do.
Copyright ?? By Dan Ronken
: When you build up a sizable amount of blog posts, you can convert your best posts into a whitepaper or free e-book to use as a lead generating tool. And to get started increasing your web visibility, I would like to invite you to claim your FREE Instant Access to our 17 Ways To Get Found Online Whitepaper. Click here to get our easy to implement tips that you can start using today. You will also receive our simple but effective action guide to help you put these tips to use immediately. From PullnotPush Marketing, an Inbound Marketing Services Team.