Women-Owned businesses are on the upswing, they are growing at a faster rate than the national average. American Express Open Forum has put together a report showing the increase in businesses owned by women and their success. Women continue to have a stronger voice in the business community and are the decision makers in many cases. Amex shows how women and marketing might need to looked at differently in order for things to grow even more. The infographic here shows the current levels of women-owned businesses.
Yes, the state of women-owned businesses in the United States is strong. The 8.1 million women-owned businesses would leave a huge hole in the U.S. economy if they disappeared tomorrow. Women-owned businesses account for more than $1.2 trillion in revenues annually. They employ more people than the entire population of Switzerland???7.7 million people.