brands

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One of the worst things that can happen to a business is bad publicity. It is usually a result of customer complaint, substandard product or service, public scandals, and other issues that can hit your brand. Any company could experience it. Even big brands like Toyota, JP Morgan, and HP were once caught up in […]

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The Sunrise B Registration period, set aside specifically to allow business brand names to prevent the XXX domain extension from being used on their brands by adult web sites. The goal of this registration period is to give protection to businesses by providing the option of blocking registration on recognized brands to holders of copyright. […]

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Being a subset of journalism, it is no surprise that blogging shares many traits with its parent. In particular, blogging strongly resembles the feature or editorials pages of many newspapers. Not beholden to quite the same rules of timeliness or AP style guidelines as the news sections, these sections focus on matters of personal interest […]

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  PURCHASE, N.Y. – (September 9, 2010) PepsiCo today announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing. Among the selected 10 start-ups are gaming platforms for consumers […]

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Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Fortunately, there are ways to separate each element, if some consideration is given to the […]

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It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it’s an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who’ve set the benchmark can inspire reflection and spur […]

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Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their […]

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As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse. Penny […]

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The following was one of the most popular Business stories of the past few days, retweeted often and quoted widely. The author talks about the differences in big brands vs small start-ups in growing a business- based on a conversation with an un-named serial entrepreneur she knows on the effectiveness of using social media in […]

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Business Branding

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