You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.
The examples we’ll use to illustrate the techniques are a [...]
Increasingly popular, “crowdsourcing” involves inviting a large number of people to perform a task, with a prize promised to the person or team whose work is selected as the winner. Specialized web sites now exist where you can ask people to compete by creating designs for T-shirts, logos or ads. Not long ago, crowdsourcing was [...]
If you feel like you are missing calls every day from current or potential clients, you need the help of a telephone answering service. Live answering services can ensure that no call is missed and every opportunity for potential new business is handled appropriately.
The goal of your company is to make as much money as [...]
How often do you give your email address to clients and business prospects? Is it memorable? Is it meaningful? Does it say some- thing about you or your business? Does it suggest your role in the company? Does it suggest meaninglessness or generic emptiness? Is it playful, respectful, descriptive or bland beyond words? You may [...]