Each generation has grown up with different learning styles, an assorted set of morals and varied perceptions on the importance of brand loyalty. For example, the Y Generation are tech-wise and traditional marketing techniques don’t work as well for them. However, being that the median global age is 28, it’s important to draw them to [...]
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Customers come in all shapes and sizes. No two customers are alike. They behave differently in so many ways. In terms of getting payment from small business customers, pay attention to customers who are considered high risk in your collection and credit policies. If you are a small business and, in turn, have small businesses [...]
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When someone walks into your office or your store, what are they greeted with? Is it warm welcoming images? What kinds of smells do they smell or sounds do they hear? These may all be subconscious things that they’re perceiving but everything matters when you want them to come back. Here are some easy but [...]
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Without taking active measures to retain your customers you will passively lose an average of 20% of your client base each and every single year. Thankfully, preventing your customers from jumping ship requires nothing more than implementing a few quick, inexpensive strategies, such as the following: 1. Repeatedly sell to your existing customers. Many business [...]
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Solid brand recognition is something many businesses strive for. Visuals can be powerful and can create strong connections for people. If others see enough of your great business logo it could create a relationship that makes them think of your product or service. The need for that product or service in the future could generate [...]
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Managing your sales pipeline is the key to success when it comes to generating business sales. Follow these tips on how to manage your sales pipeline successfully and with ease. What is a sales pipeline? Creating a sales pipeline is the process of moving people you “suspect” of being customers that would like your services [...]
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How many times can you remember getting bad customer service. Quite a few I would imagine, especially if you are living in the UK! Take the restaurant business for example. Waitress/waiter service in the UK is somehow a second-class occupation. In France, Spain and Italy it is encouraged as a good career option. It’s not [...]
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These days no business can afford to ignore environmental responsibility. Many customers now check businesses eco-credentials before parting with their money. As well as being good business, looking after the environment is everyone’s responsibility, whether you’re running a huge corporation or doing your bit at home. But if your customers ask what you are doing [...]
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The key to business success is the loyal customer-base. Customers who are guaranteed to return is as close to long-term security as many entrepreneurs get. Happy customers stay loyal. The business generates money, not only from sales to that customer, but to anyone they bring in by word-of-mouth. A business can often be sold for [...]
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Conversion rate optimization (CRO) is optimizing your website to turn more visitors into customers. Many companies have a conversion rate of 10 percent or lower. That means out of every 10 customers, 9 click out of a website without making any kind of commitment to the business owner, whether it be a purchase or a [...]
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