Conversion rate optimization is not an exact science. It can be a difficult and time consuming task, as you have to figure out what it is that your target audience wants, and what it is that is putting them off from buying from your website. The tastes and interests of one demographic will differ massively [...]
{ 0 comments }
In today’s harsh economic climate, starting any new enterprise is a gamble, but the odds are definitely stacked in your favour when setting up an e-commerce company. Yet as profitable and viable as e-commerce companies can be, there are many different models and you must decide on the right one for your particular company if [...]
{ 0 comments }
We are always looking for ways to make our site look and react like a high level professional and trustworthy business. There are many tools on the web to help you do just that. When striving for sales on an ecommerce site … trust, safety and reliability are paramount. If you look put together, organized [...]
{ 0 comments }
A modern business owner has a lot of issues to deal with. Gone are the days when a business could simply set up shop, send out a few flyers, and focus on face-to-face customer service. Today, the buzzwords are ecommerce fulfilment, customer relations management, social networking, mailing fulfilment, and other high-tech terms. If your business [...]
{ 0 comments }
After years of debate over the need for degrees in internet marketing, we’re seeing more programs offering those degreed programs focusing on the internet. Ecommerce and digital marketers are entering the realm of traditional marketing professionals. Now there are options for an advanced degree and first graduates are being announced. Below is the announcement by [...]
{ 0 comments }
With the several recent data breaches exposing consumer credit cards and personally identifiable information of thousands of victims at Citibank, a large group of companies had data breaches in 2011, including Sony, Epsilon, Google, the State of Texas, the New York Yankees, and Michael’s Stores. Several of those experiencing those data breaches have sent snail [...]
{ 0 comments }
If you run an ecom site the internet is obviously going to be quite important for you. The search engines are your high street and people typing phrases in are your passing pedestrians, if you’re not ranking in the search engines you’ve got to rely on people who already know where you are coming to [...]
{ 0 comments }
The goal is to get people to stay on your website and shop-shop-shop … so maybe we should make the websites user friendly and eye pleasing. I myself do quite a bit of my shopping online anymore. It just makes a lot of sense for time and energy with all the other things that pull [...]
{ 0 comments }
The internet and the world of opportunity it offers, beckons everyone to make money online. Everyone dreams of becoming an entrepreneur and existing businesses wish to expand online so that their business too has an online presence. But the entrepreneur is rather skeptical about taking an online plunge, not knowing where to start and how [...]
{ 0 comments }
