Online marketing is an effective way for companies to build their customer base and increase revenues. One of the primary advantages of Internet marketing is that businesses can reach any one, any where at any time of the day or night. There are, however, several pitfalls to avoid when marketing to online customers. 1. Driving [...]
Looking to get your small business email marketing campaign up and running? Here are a few tips to help you make the most of it. You MUST Have Permission Spam … no one likes it. And now with laws in place, if you are a spam sender then you can expect some hefty fines in [...]
One of the most common phrases you’ll hear from web marketers is “the money’s in the list.” When they say this, they’re talking about an email list – regardless of whether it’s a subscription-based email newsletter that you send weekly/monthly or a list of contacts that you only email when you need some extra cash [...]
1971: Computer engineer Ray Tomlinson sends the ???rst electronic mall message. Tomlinson has since forgotten what the message said. 1976: Queen Elizabeth II becomes first head of state to send an electronic mail message. 1978: The ???rst electronically- sent advertisement goes out, over a network of government and university computers. 1982: The word ???email??? is [...]
Email Marketing on-the-go: GraphicMail iPhone App As email and mobile marketing converge, we’re not only seeing ESPs offering more mobile marketing functionality, but they’re also rolling out mobile email marketing apps. Email marketers are also anticipating mobile to be a game-changer this year… (PRWEB) January 23, 2011 With more and more people converting to smart [...]
Questions about Small Business marketing sample emails and business email etiquette are among the most popular articles for 2010. It seems more questions surround HTML email every year due to their effectiveness as nicely designed marketing messages. How to: Business Email Etiquette & Professionalism Email is as much a part of your professional image as [...]
A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item [...]
There’s been an interesting discussion going on in a class I’m co-facilitating about the best way to reach customers and prospective customers: Should you post your articles on a blog? Should you email those articles to people who have subscribed to your list? Or something else? The Death of Opt-in Email? Up until fairly recently, [...]
Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their [...]
Years ago, when I first started in online marketing, all the rage was something called “list building”. I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It very quickly became one of my most favorite areas of Internet marketing to explore; so much so, that when I [...]
