One of the systems I help my clients to implement is a schedule for getting on track with their ezine (electronic newsletter) as it’s so important that you have a systematic stay-in-touch strategy in place and a regular ezine is the perfect medium for achieving this! However, the downside, and where so many solopreneurs fail, [...]
Email Marketingby Brett Krkosska Email marketing has become a favored method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-three percent credit email as the most effective way to retain customers. This isn’t so surprising [...]
