Five years ago, I stumbled across the innovative AddThis widget while doing some client research. I immediately thought it was one of the smartest tools I had seen in some time and contacted the co-creator, Dom Vonarburg for an email interview. You can read that interview here. Since that time they’ve grown dramatically and as [...]
Is your business using social media to engage customers? Only 47% of businesses are using social networks like Facebook to interact with their customers according to statistics found in The Power of Like, a white paper published by comScore in May 2011. Getting social with your customers online may be just the nudge they need [...]
Social Media Marketing has its own set of laws that are poles apart from the long-established advertising. It is extremely significant to be acquainted with how to makeup and direct a Social Media advertising movement as your companies standing depends on it. Advertising on Facebook and advertising on Twitter are very dissimilar, for an instance, [...]
Small business owners are just beginning to hear the buzz about the importance of social media to improving their brand image and to growing a local business. Those SMB’s who are successfully leveraging social media now are doing so very often because one or two staff members are enthusiastic participants on FaceBook and/or Twitter and [...]
When your tech-phobic grandma has a Facebook page you know that Social Media has an amazing power. What’s particularly interesting is how Social Media is affecting society as a whole, in some small ways and also in major ways. For years we’ve proven to be better at absorbing bite-sized bits of information instead of long-form [...]
One thing is clear … using social media is a benefit to your business. Now, whether you see the results immediately or not may be contingent upon your strategy and goals. Utilizing Twitter, Facebook and LinkedIn in the proper manner for your business goals is imperative. The release below shares just a touch on the [...]
It is becoming more and more evident that smart usage of social media has an impact on consumers purchase choices. The online retailer should be looking into how their websites can better serve their customers. Look at the reasons in the press release below and figure out how to improve the user experience. See what [...]
As an information junkie – but I don’t have the time to read as much as I’d like. Given the time, I’d read news and blogs all day. Why? I love the open internet and being able to view problems from every viewpoint and then distilling things through relevancy filters and finally decide what I [...]
With the advance of the Internet, the introduction of citizen journalism, and the march of civil rights and bids for freedoms there is a seemingly constant debate over how free the Internet really is. Does it offer complete freedom of speech? Does the government censor or monitor online activities? The honest answer is that many [...]
Sorting through and managing your social media keeps you busy…do you wish there was an easy way to manage your accounts? There are so many people out there thinking just that same thing and several have come up with solutions to this dilemma. Check out this article for more information. var _bizo_ad_partner_id = “864″; var [...]