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Compensation for Unbiased Opinion

by Mike Valentine on November 20, 2009

Why Is Paid Blogging So Controversial?
Blogs are widely recognized as a bastion of unadulterated thought and ideas. Readers are loyal largely because they assume the blogger’s ideas have not been compromised by commercial interests. On the surface, a sponsored conversation seems inconsistent with this ideal. Compensating a blogger to write about your company suggests the [...]

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How to Market with Social Media

by Mike Valentine on November 19, 2009

Online Marketing & Social Media as Business Tools
What Is Online Marketing?
Online Marketing is the interactive process of selling your company, goods or services over the internet. A good online marketing strategy will create a synergy between your company’s business model and sales goals and your overall website appearance and function. Some of the most commonly [...]

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Top 10 Twitter Tips for Beginners

by Mike Valentine on November 18, 2009

Top 10 Twitter Tips for Beginners

Choosing a Username: A lot of Twitter users choose nicknames that are unrelated to the information they are offering. If you are using Twitter for personal use this is okay, however, if you are going to use Twitter to offer high quality information related to your area of expertise, you [...]

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How to Answer – ‘Why Should We Hire You?’

by Mike Valentine on November 17, 2009

“So Why Should We Hire You?”
If you are currently in a job search chances are you’ve been asked that question already. Undoubtedly, it is the most feared interview question, but one of the most common. It pays to be ready to answer it. helps to understand that the question is an invitation for you to [...]

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How to Write Strong Resume

by Mike Valentine on November 16, 2009

10 Tips For a Reader-Friendly Resume
Your resume must capture the reader’s attention within the first 15 seconds or risk being lost in the reject pile. One key success factor for your resume is its readability, that is, how easily and quickly the reader can absorb your information without loosing interest. To help you gain maximum [...]

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How to Avoid Home Business Scams

by Mike Valentine on November 15, 2009

Home Business Scams
Sometimes when you are looking for your big idea to get your home business rolling, there can be some business models which just look to good to be true. But how can you distinguish these scam home businesses from the genuine ones? This article looks at some of the vital signs that evolve [...]

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How To Use Health Savings Accounts for Small Business

by Mike Valentine on November 15, 2009

Businesses Can Use Health Savings Accounts To Save
Millions of businesses around the nation provide generous benefits to their employees. Health insurance is one of the most commonly expected benefits that is provided by the majority of employers, including small business owners, medium-sized business owners, and large corporations. Many insurance programs provide incentives for businesses to [...]

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Consumer Branding for Your Small Business

by Mike Valentine on November 14, 2009

Branding to the Consumer
What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. Objective criteria include quality, price and consumer reports, while [...]

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How to Avoid The 10 Biggest Website Design Mistakes

by Mike Valentine on November 14, 2009

10 Biggest Mistakes in Website Designing Copyright © 2009 Maureen Stesson
Web design mistake can have a big impact on your online marketing strategies. If your website is incorrectly designed, you could be unnecessarily losing prospects. Here are ten biggest web design mistakes that webmasters must avoid:

Not including a user’s search box. A search box enables [...]

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How to Make the Most of Twitter for Small Business

by Mike Valentine on November 13, 2009

What Is Twitter All About?
It’s important to start off doing things correctly if you want to take advantage of the opportunities on the microblogging platform Twitter.
Let’s first look at how to join:
You join for free at www.twitter.com and here are some important tips about signing up:
Choose your username carefully. Although you can now change it [...]

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