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How to Choose: Single Opt-In or Double Opt-in Email Lists

by Mike Valentine on August 7, 2009

Many successful internet business owners state that their most important asset is their "list". That is, their list of customer addresses or the email addresses of their newsletter subscribers is what accounts for a great deal of their profitability.
As a result, there is a wealth of information on how to build this golden list. [...]

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