Marketing

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Whether you’re a small business owner, a one man operation just starting out, or a large business it’s crucial to put your name out there. If people don’t know who you are, they can’t buy from you. If people can’t buy from you, your business won’t flourish and will cease to exist. Proper marketing strategies […]

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Businesses often want to improve their skills by participating in marketing conferences. These conferences are the best places to view the latest in the various new marketing trends. There are several large marketing conferences in 2014 that may be of interest to marketers around the country. Here is a cross-section of what you may expect […]

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A smart online marketing strategy can have a tremendous impact on your business. How large? According to InsideView, IBM saw a 400-percent increase in its first-quarter sales based on a pilot program of social media selling. As social media and online content play larger roles in e-commerce, it is important to develop effective marketing strategies […]

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Web design is incredibly important and something that no business should ever cut corners on. Of course a good website is a crucial part of most marketing campaigns and a good way for any business to gain exposure for themselves and drive more people to buy their products or use their services. But more than […]

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Search engine optimization is very quickly becoming an emerging industry and the source of success of many businesses large and small alike. Unfortunately, not all management staff recognizes this. Whether you’re already running SEO as a part of your business’ marketing efforts, or just recognize the need for a dedicated SEO specialist in order to […]

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by Donna Lee If you’re wondering where to connect online with customers and prospects, and colleagues in the B2B sector, the smart money is on Twitter. According to Technorati, an astounding 85 percent of companies recognize Twitter as their social media platform for marketing. The appeal is easy to understand. Not only is it a […]

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For businesses to start reaping sales and earning profits, business owners need to let their target market know about their existence. Apart from the traditional forms of marketing, there are other unique ways in which you can advertise your business. Here are five small business tips to get the word out about your business. Get […]

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For all those who are just initiating into an email marketing program or may be experiencing low performance, the 10 quick tips on email marketing mentioned here will definitely have an impact. After all, email marketing is quite a complicated process but if you follow these tips, you will certainly not fail! The email must […]

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There are always new opportunities for your business to make more money; you just need to be actively looking for them. Companies can boost their earning potential by either increasing margins, attracting new customers, or expanding into new products or services. With the now increasingly global marketplace the possibilities are endless. Here are a few […]

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When you are just starting out on your business venture, you may be thinking that you need to concentrate on the sales and product development side of things rather than worry about something like public relations; but you’d be wrong. It may seem unnecessary to actively market your business from the beginning but how else […]

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