Marketing

Inbound marketing infographic shows the ecosystem of good social media and seo best practices and how the best inbound marketing feeds itself. Created by @svolinsky of Volinsky Consulting

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Thanks to the surging popularity of websites like Twitter and Facebook, companies have started devoting bigger and bigger chunks of their budgets to social media marketing. But, just like any other promotional strategy, you need a solid plan if you want to be successful. So, how do you create a social media marketing plan that [...]

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We’d all like to have a high-traffic, widely-recognised blog that has legions of fans and showcases our creative sides. Anyone can use SEO to go after specific niches, but it takes a while for all those niche readers to add up to serious traffic. Attracting a more mainstream audience is hard work that requires a [...]

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Online marketing is an effective way for companies to build their customer base and increase revenues. One of the primary advantages of Internet marketing is that businesses can reach any one, any where at any time of the day or night. There are, however, several pitfalls to avoid when marketing to online customers. 1. Driving [...]

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With 2011 drawing to a close, some of us are already thinking about what the new year will have in store for us. 2012 is going to bring many new and exciting trends to the digital marketing world. There have been a few posts with people talking about what are going to be the biggest [...]

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It seems like almost every business has jumped on the loyalty card program bandwagon. From grocery stores to pharmacies and restaurants, retailers everywhere are launching customer rewards programs. Have you ever wondered why? Sure, customers stand to benefit from participating in loyalty card programs. They get discounts, special offers and cash-back opportunities. But the benefits [...]

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Many people today are searching for ways to work from home. The reasons might differ from wanting additional income, spending more time with the kids, or even being their own boss. However, one underlying goal is probably the same for everyone … to make money. I have been an affiliate marketer since 1999, and have [...]

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In today’s hyper-competitive, globalized world, small businesses have to work even harder to grow and be profitable. Only through improvement can today’s small business hope to compete with the global giants appearing in almost every industry. The following are 10 virtually instant ways to improve your small business: Track those numbers. Tracking your company’s numbers [...]

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It seems like whenever you turn on the news, it’s another report of doom and gloom. Although there’s no denying the fact that times are still tough, this doesn’t mean that your business can’t continue to do well. If you’re concerned that the slow economy is going to take a major toll on your business, [...]

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Your first question is probably along the lines of “why would I want to share my profits with others?” While it might be tempting to proclaim that you should be able to boost your own online business sales with your own efforts, this is seldom true. According to a 2006 report by Marketing Sherpa, affiliates [...]

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