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Even as social media widens its reach, communicators see a future for the old standby Despite continued reports of newspapers failing and social media growing, communicators say press releases are as useful as ever, especially for targeting print outlets. A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the [...]
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In a dramatic shift, the Chamber of Commerce announced Monday that it is throwing its support behind climate change legislation making its way through the U.S. Senate.Only it didn’t.An email press release announcing the change is a hoax, say Chamber officials.Several media organizations fell for it. A CNBC anchor interrupted herself mid-sentence Monday morning to [...]
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People flee sellers, especially in a bad economy.
Public relations was born and thrived for many years on the wave of mass media – newspapers, television news, and magazines, for example. It’s quite logical to think that if you get someone else to talk about how great your company is, then you are much more likely [...]
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An Integral Part of Protecting Your Reputation Online
Online reputation management (ORM) was created to help business owners and professionals deal with bad press. Countless companies – large and small – have found themselves on the receiving end of negative publicity. When it is posted online, it can spread quickly. The size of your business [...]
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