Certain concepts just carry over well from print journalism. The press release, the tried and true method of updating the public on an organization’s affairs, is an example of just how well such a concept can survive. While there have been a few adjustments to the specifics, such as the use of keywords and SEO-oriented [...]
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Press Release Press Pass 101 – How to Use Press Releases in Marketing
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Even as social media widens its reach, communicators see a future for the old standby????Despite continued reports of newspapers failing and social media growing, communicators say press releases are as useful as ever, especially for targeting print outlets. A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the [...]
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In a dramatic shift, the Chamber of Commerce announced Monday that it is throwing its support behind climate change legislation making its way through the U.S. Senate.Only it didn???t.An email press release announcing the change is a hoax, say Chamber officials.Several media organizations fell for it. A CNBC anchor interrupted herself mid-sentence Monday morning to [...]
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