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You may have heard the communication study that cites words as only 7% of the message. Well, that doesn’t mean your words aren’t powerful. A good speaker and sales professional uses words to create pictures, evoke feelings, and persuade an audience.Think about it. Book authors know that the right title can make or break book [...]
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Trying to sell products on the net-whether it is via your own site, or a partnered site, can be very hard to do successfully. With the advances in technology and the heavy use of the internet in our everyday and working lives, in order for a business to survive, it needs to be easily accessible [...]
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We all know that businesses have to sell to survive, let alone prosper. Most businesses will have some sort of specialist sales function, but this could be a small percentage of the total number of employees. If non-sales people, who have contact with customers, could be trained to promote your services or products in an [...]
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“A desire can overcome all objections and obstacles.” -Anonymous
You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to deal with objections.
What’s the nature [...]
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Is Your Small Business Marketing Lame?
Donald Trump says “e-mail is for wimps.” I’ll leave that for another time, but I couldn’t resist mentioning it.
Another type of business wimp seems to be the employer controlled by and fearful of his own employees. I actually hear employers say:
“My employees won’t [...]
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The Audio & Video Flair Phenomenon
One of the most powerful things you can do to increase sales in your online business is add audio and video to your web sites. Better known as “Multi-Media”, audio and video adds a flair of professionalism to your business that makes all other attempts to increase conversions pale by [...]
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Pizza.com, registered in 1994 for $20 by a Maryland internet consultant and software engineer, sells for $2.6 Million. Expect the domain name market to heat up a bit in the next few weeks in reaction. The Baltimore Sun reported the windfall and said that Chris Clark, the seller, happened to be at Disney World with [...]
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