In the world of Internet marketing, there is one thing you never want to happen: get banned by Google. It rarely occurs if you’re sincere in your marketing tactics, but banning could be in your future if you use less than stellar black hat or deceptive techniques. Here are a few methods that could really [...]
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I have been helping a website owner with the management of his online article directory. I received an email from him yesterday, asking to remove a particular set of articles from his database… It seems someone had contacted him, threatening to destroy his website’s reputation, because he had an author in his database who had [...]
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Frankly, the biggest search engine optimization mistake you can make is not doing any SEO at all. It’s amazing how many people believe “if you build it, they will come.” Marketing coaching makes one thing clear. Just putting a site up on the Internet won’t get you the traffic you want or need. By the [...]
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Websites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that “more” isn’t enough. For successful SEO, your site needs a steady stream of fresh, relevant content. Above all, know your audience. Understand what your readers want and give it to them. More content: Feeds the search engines. [...]
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You know those words in the top bar of the browser when you’re on a website? You may not have noticed them before now, but you’ll want to pay attention to what shows there for your site from now on. Those words are from the page’s title tag, a part of the code that makes [...]
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You’ve just built your website and you want to show up on the search engines. You start reading about SEO and one of the first things that jumps out at you is something called “Google PageRank.” You know about the big dog of the search engines, but what is PageRank and why is it important [...]
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No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting. Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or [...]
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Image via Wikipedia Every new technology adopted widely by society brings about a number of new opportunities. The movable type printing press created affordable print information, the telephone and radio created the concept of instantaneous communication over great distances. Today, the Internet has unified both of these concepts into the information explosion that is the [...]
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