We often hear about backlinks, but what are they? Simply, these are links from other people’s sites to your site. They are also commonly called inbound links, referring to the fact that the link in coming in to your site rather than going out to another site. So an inbound link for you, is an [...]
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If you know anything about internet marketing, you know how vital SEO is to your success. However, the search engines tweak their algorithms all the time. That page 1 ranking that you’re enjoying today may be gone tomorrow. If you count on the search engines for all of your traffic, what happens then? You certainly [...]
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Rich snippets can boost your site’s performance dramatically in two major fashions, by increasing visibility to the search engines, improving CTR (click through rate) and building greater profitability. They do this on two closely related fronts. Search Engine Results Pages First, by implementing RDFa rich snippets, microdata or microformats, data can be categorized per a [...]
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Search Engine Marketing is something essential for every business and it is becoming more and more important nowadays. This year, some things will change and some will probably remain the same. We can’t know for sure but we can at least guess. So what happened in 2010? 2010 was a crazy year for Search Engine [...]
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People are a notoriously self-interested lot. They avoid activities that don’t benefit them, skip events that bore them and reject content that doesn’t interest them in some way. They aren’t going to go out of their way to read up on an article simply because it has all the information the author thinks is vital [...]
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How Does Google Work? Infographic – Shows step by step what happens after you enter your query and click the Search button at Google. There are hundreds of computations and millions of search results that can show up for some queries. Click image to Enlarge How Does Google Work? Infographic Infographic by PPC Blog
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I have been helping a website owner with the management of his online article directory. I received an email from him yesterday, asking to remove a particular set of articles from his database… It seems someone had contacted him, threatening to destroy his website’s reputation, because he had an author in his database who had [...]
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Want to know the top search engine background and current information? Here are the always current CrunchBase company details on Bing, Google & Yahoo. Data on where the search giants are based, when they were founded, when they filed their IPO’s. CrunchBase Information Yahoo! Google Bing Information provided by CrunchBase
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When it comes to getting people to your web site, you’ve probably relied on search engine optimization as the Holy Grail. No doubt, search engines are the number one way people find web sites. But “guessing a URL” (otherwise known as direct navigation) may be tied as the most popular way people find web sites, [...]
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