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One of the most powerful tech companies in the world is a full-blown adolescent, and for its 15th birthday, Google surprised users with an all new search algorithm dubbed Hummingbird. The search giant was predictably guarded with details, saying only that the new search engine was a more humane way to interact with users and [...]

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Nowadays, online visibility is particularly important for most businesses to establish their brands. As a result, more and more companies are looking for ways to further improve their search engine optimization campaigns. However, with search engines continuously implementing changes on their ranking algorithms in order to keep low quality sites and links at bay, how [...]

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Once you have got your website exactly how you want it, and you’ve optimized all of your content and pages for the search engines, the only thing you still need to do to get that website noticed by more than just your friends and family is to start building those all important backlinks to the [...]

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We often hear about backlinks, but what are they? Simply, these are links from other people’s sites to your site. They are also commonly called inbound links, referring to the fact that the link in coming in to your site rather than going out to another site. So an inbound link for you, is an [...]

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If you know anything about internet marketing, you know how vital SEO is to your success. However, the search engines tweak their algorithms all the time. That page 1 ranking that you’re enjoying today may be gone tomorrow. If you count on the search engines for all of your traffic, what happens then? You certainly [...]

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Rich snippets can boost your site’s performance dramatically in two major fashions, by increasing visibility to the search engines, improving CTR (click through rate) and building greater profitability. They do this on two closely related fronts. Search Engine Results Pages First, by implementing RDFa rich snippets, microdata or microformats, data can be categorized per a [...]

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Search Engine Marketing is something essential for every business and it is becoming more and more important nowadays. This year, some things will change and some will probably remain the same. We can’t know for sure but we can at least guess. So what happened in 2010? 2010 was a crazy year for Search Engine [...]

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People are a notoriously self-interested lot. They avoid activities that don’t benefit them, skip events that bore them and reject content that doesn’t interest them in some way. They aren’t going to go out of their way to read up on an article simply because it has all the information the author thinks is vital [...]

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How Does Google Work? Infographic – Shows step by step what happens after you enter your query and click the Search button at Google. There are hundreds of computations and millions of search results that can show up for some queries. Click image to Enlarge How Does Google Work? Infographic Infographic by PPC Blog

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I have been helping a website owner with the management of his online article directory. I received an email from him yesterday, asking to remove a particular set of articles from his database… It seems someone had contacted him, threatening to destroy his website’s reputation, because he had an author in his database who had [...]

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