tracking

WebSite Privacy Standards and Opt-in or Opt-out Tracking – Infographic

May 19, 2012

As advertisers develop more sophisticated online tracking tools, federal agencies and consumer interest groups are pushing for stricter privacy standards. Do Not Track, the latest web tracking opt-out movement in the U.S. is gaining ground, with browsers and companies alike being pressured into providing simple opt-out technologies to keep individuals personal information private. There is [...]

{ 0 comments }

Tracking: What is Google Analytics?

November 18, 2009

Tracking: What is Google Analytics? Google Analytics is a popular free service among webmasters. It can help them learn how to gain more visitors to their web sites and turn more of that traffic into sales and registrations. So exactly what is Google Analytics? The Google Analytics service provides free information about how visitors locate [...]

{ 0 comments }

Privacy, Behavioral Tracking, Targeting – Protect Consumers

September 2, 2009

Privacy in Online Behavioral Tracking and Targeting – It’s Time to Protect Consumers News Update by Rebecca Jeschke -??September 1st, 2009 EFF and a coalition of other consumer and privacy groups called on Congress today to protect Americans’ privacy from invasive online behavioral tracking and targeting. In letters sent to the House Energy and Commerce [...]

{ 0 comments }

Advertising ROI, Traffic Analysis, Tracking, Cookies and Statistics

November 3, 2001

Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. Qualified traffic is the name [...]

{ 0 comments }