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Twitter’s open to the whole world and if you use it for your marketing can be extremely beneficial in getting your business message out there. Not to be overly negative, there’s a flip side too. With each Tweet you send you put your company reputation on the line and as we all know in business, [...]

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by Donna Lee If you’re wondering where to connect online with customers and prospects, and colleagues in the B2B sector, the smart money is on Twitter. According to Technorati, an astounding 85 percent of companies recognize Twitter as their social media platform for marketing. The appeal is easy to understand. Not only is it a [...]

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It’s always intimidating when you begin looking for employment. There are hundreds of methods of looking for work, there are so many things to remember and it seems like there’s an endless landscape of opportunity, if only you knew where to look for it and if only there were fewer people just like you looking [...]

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There was a time when companies used to have to rely on advertising and word of mouth to get their company noticed. While those things are still important, these days there is a whole host of new ways to raise your companies profile and get people talking. More people are now using the internet, social [...]

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As with most niche subjects, social media sites are a fantastic source for information and discussion about personal finances, don’t believe me? Just try a Google search siting “personal finance advice”, the list of results is extensive. This is because generally when people have issues or confusions or even great advice, they like to share [...]

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One of the more challenging aspects of running a successful blog is having to regularly come up with new post ideas. Unfortunately, it doesn’t matter how disciplined you are, if you don’t have an interesting idea, you can’t write a new post today. And when you’re all ready to start writing, this situation can be [...]

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Social Media PR Mistakes

August 28, 2012

Social media can offer excellent publicity opportunities for the PR professional, but the nature of social media makes it a double-edged sword and a mistake on social media can quickly turn into a PR nightmare. Here’s a list of some whopping PR errors on social media and how you can avoid making the same mistakes [...]

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You’ve been working hard on your store and the service is good but nobody knows about it and your customer flow is small compared to what should be walking through your door. Maybe that’s the problem though, people are staying in their homes more often and you aren’t getting enough exposure. That is why you [...]

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Twitter has quite a good reputation these days. More and more companies are using Twitter as a way to keep in touch with their colleagues, business partners, clients and as a way to promote themselves. When Twitter went down on Thursday, June 21st, 2012; it was definitely a shocker for many people. Many were flashing [...]

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