Unlocking the Keys to Your Web Site Traffic
Analysis
by Philippa Gamse
It is estimated that up to 60% of new traffic to your Web site
will come from search engines. This means that unless you are
already so well known that people will be using your name to search
for your site, you need a search engine strategy. Thousands of
new Web sites are created daily, so the axiom "Build it, and they
will come" does not apply.
Effective Web site promotion requires a serious and continuing
investment of time and resources, whether you do it yourself,
or hire a professional. It is not a one-shot deal, but an ongoing
process, meaning you should evaluate the return on your investment.
You can collect a vast amount of crucial information about your
traffic, and make strategic business development decisions, in
ways that are unprecedented in the real world.
Setting your goals
We've all met the person who boasts of "thousands of hits a
day" on his Web site, and maybe we felt a little envious. But
let's debunk the hype
. . . .
Your Web Traffic and Your Bottom Line
Author: Scott Buresh
Most companies that have websites have access to traffic statistics,
usually provided by their web host. Those that don't look at these
files (or use a bargain basement web hosting company that doesn't
provide them) don't know what they are missing- there is a wealth
of information to be found, and reacting to this information can
have a positive impact on a company's bottom line. What follows
are some of the most basic stats that are typically available,
followed by brief suggestions on how to use the information.
The Myth of "Hits" Most web surfers have come across sites that
boast about "20,000 hits per day" or something similar. But what
does this mean? To an internet marketer, unfortunately, not much.
"Hits" actually refers to the number of requests for information
the web server receives. To use an oversimplified example, if
your company homepage has 20 separate graphics on it, each visitor
to that page will account for 20 hits. If you were boasting of
20,000 hits per day, you would really only be talking about 1000
visitors. Obviously, this statistic is not a fair indication of
actual site visitors, and shouldn't be figured into your
traffic analysis.
Web Analytics - Murder by Numbers - Part 1
by Jason OConnor
Want to know a methodology to learn the exact effectiveness
of every e-marketing initiative you conduct? ItÍs a method that
every company online should implement. ItÍs a must-have if youÍre
actively trying to leverage your web presence to increase your
bottom line.
One of the great aspects of the Internet and e-marketing is
its ability to give immediate results and feedback regarding all
kinds of online activities. This of course requires tracking.
Let us delve into the world of tracking. Part 1 of this two
part series will explain the basics of e-marketing tracking. Part
2 will provide a fool-proof method for website statistical acquisition.
If you rent some banner ad space at a website whose audience
is your target market, you can learn exactly how many people saw
your banner ad and how many clicked through to your site. You
can also determine how many people actually became a lead from
the banner ad and even see how many were converted into a sale.
If the numbers were low the first time around, you can create
a new banner ad and submit it again, then track those results.
You can keep tweaking ad infinitum until you discover the perfect
combination of design, copy and presentation that yields the best
results. This is one of the wonders of the Net. But youÍll need
a way to make sense of all the numbers. And there will be a lot
of numbers. Enter Web Analytics.
Here are the most important
data points for an e-marketer:
Return
to Web Analytics Index
Web Analytics
to Measure Traffic Analysis Statistics in Real Time
