Website Maintenance Matters

Taking Care Of Your Site Over The Long Haul

One of the most important aspects in the development of a Web site is the long-term care and maintenance associated with it. There are many options available to businesses that either have an existing site or are in the process of having a custom web design built by a professional web design firm.

Some of these options however, do not always ensure the long-term viability and integrity of your site. It is of the utmost importance to remember that your Web site is a 24-hour per day, 7-day per week advertisement available to millions of viewers around the globe. It is for this reason that you should ensure that your site is hosted by professionals who not only understand how your site functions, but who can also provide the maximum amount of guaranteed uptime of their servers and long-term support of your site.

Familiarity Breeds Benefits –

Many people have heard the old saying that familiarity breeds contempt. However, in the world of web development, this is certainly not the case. In fact, it is incredibly important for a hosting company to be intimately familiar with the design of your Web site, its content management system and the associated functions. This is why it is essential that you consider having your site hosted by the company that provides the design and development.

If your ecommerce design company is familiar with your site, they can ensure that the hosting platform is sufficient and any required updates that you need can be handled quickly and efficiently. You might be thinking that you can get what you need from any number of companies out there that offer cheap hosting plans. Please keep in mind that you get what you pay for.

Generally, hosting companies offering the so-called benefits of inexpensive hosting plans are not responsible for any updated that your site may require. The general assumption is that you are going to take care of any updates or fixes that are necessary. In short, they offer only a basic hosting platform, which may or may not be able to support a small Web site effectively.

These low-pay plans also offer no real help in maintaining your site. If you have to rely on a programmer, a designer and a separate hosting firm, then you are in the hands of three points of contact. This can result with three potential areas for error and three times the cost when the site requires attention. If you’re using the same company that helped you develop your site in the first place, you’ll receive the benefit of one point of contact and less opportunity for errors to occur.

But I can save money with entry level hosting plans…

On the surface, these entry level hosting plans appear to be a cheap alternative to using a full-service hosting company. When you investigate further than the price, though, you may find that this isn’t really the case. With a full service hosting plan through a reputable company, the first thing you receive is experience. Providing long-term care for your Web site requires the knowledge that only years of development experience can provide. Using a full service company also provides you with designers who know the structure of your Web site – this alone is invaluable. For instance, if you try calling up an entry level only hosting service and asking them to update a particular area of your site you may run into strive as most likely they will not even have a listed contact number.

This leads us to the third point: support. Companies providing entry level hosting services generally do not offer any form of customer support. When you add in the time and money it takes to hire a designer to update your site and provide maintenance and support, your entry level monthly hosting plan has just turned into a much higher priced service. The bottom line is that working with a web development and hosting service providing one point of contact may have initial costs that are a bit higher, but over time, those costs are defrayed by the high level of service and experience that you just can’t find in the pay-by-the-month plans.

About the Author:When you hire an ecommerce design firm such as WKWD ( ) to create a website for you, don’t forget that there’s much more to running a site than just coming up with custom web design. The day to day maintenance of a website is also incredibly important; disregarding that importance will get you in trouble.

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Search Engine Specialist - 12 year veteran SEO with multiple top 20 ComScore properties publishing experience. Enterprise level across international, mobile, and social media spheres. Advisor to startups for pre-launch optimization and ongoing SEO consulting.

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