Small Business Press Releases, Public Relations, Using Publicity, and PR Tutorial
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Small Business Press Releases Public Relations Tutorial

Publicity, Public Relations, PR, Writing Press Releases - It can all seem confusing to Small Businesses looking for solutions to gaining visibility online. We hope this tutorial helps.
Title Subject
Public Relations Marketing Plan Your PR
Press Release Writing Tips Tutorial for Writing Your Own PR
Manage Your Own PR Should you consider it?
Small Business Public Relations Aren't Small Businesses Lucky?
Do-it-yourself PR Public Relations, Publicity, PR
Public Relations Mixup Public Relations Tactics
Know Your "Media Market" Don't be Clueless about PR
Press Release Distribution Follow Up Essential
Get On Television News TV Reporter Reveals Secrets
Publicity Resources Use them All for Rainy Day PR
Generating Media Interest Get Them Interested
Publicity Benefits Businesses Take Advantage of News!
Reporters Rolodex Become Trusted Source
Sharpen News Peg Hook Reporters
Details Make the News Don't Miss Small Details
Suitable PR Copy The Media Needs
Become Invaluable to Media Get Reporters to Want You!
Prepare for Media Interview What will They Ask?
PR Creates Perception News Can Make Your Image
Gaining Media Coverage What does it Take?

Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.

Often, however, that primary focus is limited to a communications tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure.

Nothing wrong with communications tactics. They fit in just fine later in the effort, as you will see. Only point here? Use them for what they are, tactics, not a substitute for your primary public relations effort.

To insure that you're not wasting that PR budget, you really need to stay in touch with your most important external audiences. Then carefully monitor their perceptions about your organization, their feelings and beliefs about hot topics at issue, both of which lead to predictable, follow-on behaviors.

First, you need to list those external audiences that have the most serious impacts on your organization. Rank them as to those impacts and let's work on the one at the top of the list. Now, you and your colleagues must interact with members of that outside audience and pose a lot of questions in order to gather the information you need.


by Todd Brabender

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/ publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.

A number of strategically generated features or product mentions in magazines, newspapers and TV/radio/cable shows nationwide can lend strong credibility to a new product. That "media bullhorn" can also do wonders toward educating consumers about your product. But does your product -- and it's media pitch -- have what it takes to attract the media into giving you coverage in their pages or on their airwaves? As I mentioned, many products or businesses can generate some type of publicity and media interest, but in my professional experience, the types of products and pitches that lend themselves to the best media exposure include:

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