Publicity, Public Relations, PR, Writing Press Releases
- It can all seem confusing to Small Businesses looking for solutions
to gaining visibility online. We hope this tutorial helps.
|Public Relations Marketing
||Plan Your PR
Release Writing Tips
||Tutorial for Writing Your Own PR
Your Own PR
||Should you consider it?
Business Public Relations
||Aren't Small Businesses Lucky?
||Public Relations, Publicity,
||Public Relations Tactics
Your "Media Market"
||Don't be Clueless about PR
||Follow Up Essential
On Television News
||TV Reporter Reveals Secrets
||Use them All for Rainy Day PR
||Get Them Interested
||Take Advantage of News!
||Become Trusted Source
Make the News
||The Media Needs
Invaluable to Media
||Get Reporters to Want You!
for Media Interview
||What will They Ask?
||News Can Make Your Image
||What does it Take?
Public Relations Mixup?
When you pay good money for public relations services, you have
a right to expect its primary focus to be on your most important
outside audiences, those people whose behaviors have the greatest
impact on your operation.
Often, however, that primary focus is limited to a communications
tactics debate about the relative merits of brochures versus press
releases versus newsletters instead of planning how to achieve those
key audience behaviors that directly support your business objectives
and make the difference between success and failure.
Nothing wrong with communications tactics. They fit in just fine
later in the effort, as you will see. Only point here? Use them
for what they are, tactics, not a substitute for your primary public
To insure that you're not wasting that PR budget, you really need
to stay in touch with your most important external audiences. Then
carefully monitor their perceptions about your organization, their
feelings and beliefs about hot topics at issue, both of which lead
to predictable, follow-on behaviors.
First, you need to list those external audiences that have the most
serious impacts on your organization. Rank them as to those impacts
and let's work on the one at the top of the list. Now, you and your
colleagues must interact with members of that outside audience and
pose a lot of questions in order to gather the information you need.
READ MORE . . .
TV REPORTER - HOW GET ON TELEVISION NEWS
by Todd Brabender
When it comes to launching a new business or product, some marketing
consultants might say that EVERY product is appropriate for a publicity
or media exposure campaign. That is true to a degree, but as a PR/
publicity professional and former media person, I would qualify
that statement by saying that although new products would benefit
from a solid publicity campaign, not all businesses or products
and their pitches will grab the attention of the media.
A number of strategically generated features or product mentions
in magazines, newspapers and TV/radio/cable shows nationwide can
lend strong credibility to a new product. That "media bullhorn"
can also do wonders toward educating consumers about your product.
But does your product -- and it's media pitch -- have what it takes
to attract the media into giving you coverage in their pages or
on their airwaves? As I mentioned, many products or businesses can
generate some type of publicity and media interest, but in my professional
experience, the types of products and pitches that lend themselves
to the best media exposure include:
READ MORE . . .
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