Banner Ads: How To Quadruple
Clickthroughs Using Proven Techniques!
By Grady Smith
Its a fact
Businesses right now are wasting thousands of dollars on ineffective
In fact, a large majority of business owners are satisfied when
they place a banner ad and double their investment.
Are you in this category? Do you pull mediocre results from every
banner ad you place? Want to start placing ads that pull 4, 10,
even 20 times the amount you invested? Of course you do!
Heres how to create devastatingly powerful banner ads that
get people clicking!
First, you need to walk a mile in your prospects shoes. What turns
them on? What key words will stop them dead in their tracks?
Understanding who your ad is talking to is the first step.
Your second step is understanding the dreams and desires of your
Ask yourself some questions:
Are they motivated by money?
Do they want to do something better?
Whats the emotional reason your target prospect would be
interested in your product?
For instance, a home business offer would go after prospects interested
in money, right? But there are other underlying benefits that speak
to your targeted audience too. Maybe they want freedom from a time
clock? Maybe they hate answering to a boss?
For instance, if you wanted to target a niche market of RV owners
for your business opportunity, you might write a banner headline
like RVers! You Can Travel The Country, And Get Paid Very
Well To Do It!
The headline above addresses two powerful motivators for someone
that owns an RV. First, money, a universal motivator. And second,
traveling in their RV. This creates excitement for an RV enthusiast
reading the headline and lures them into the copy.
Second, a banner ad works better when it appears interactive. Create
buttons on your banner that the reader can click. Perhaps a survey
where the user clicks radio buttons to reply. Or, something that
looks like a drop down menu that the user clicks. Third, as in any
form of effective advertising, you need to create a sense of urgency.
Banner ads need to pull the reader away from the website theyre
already viewing. So, aside from an offer that speaks directly to
them, you need to give them a reason to stop searching the site
theyre on and choose to visit the site your banner points
to. Click Now works, but an even more effective urgency
creator would be limited supplies or special discount
for the first 100 visits!
Fourth, make sure your banner design is simple. Key words should
stand out. Graphics should be light, and only used to capture attention.
Use color schemes that compliment one another and draw the eye.
Using these ideas in your own banner ads can dramatically increase
clickthroughs. By applying them to your own banner marketing you
can set your own personal records for clickthroughs and profits.
Grady Smith provides hard-core killer copywriting at prices you
can afford. Use him for your sales letters, classified ads, and
auto responder messages to set your marketing efforts on fire. Stop
and get your FREE critique and quote to learn how YOU can make more
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