By Shelley Lowery
If you're looking for a low-cost, yet highly effective means of
advertising your products and services, then Google
AdWords may be your answer.
provides a simple way to purchase highly targeted advertising, regardless
of your budget. Unlike other sites selling banner ad space and pay-per-ranking,
AdWords provides advertisers with highly effective text ads that
are displayed with the search results. Studies have shown that highly
targeted keyword advertising produces an average of four times the
industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million
searches each day. Their popularity most likely stems from the speed
and accuracy of their search results. Needless to say, placing your
text ad with Google
Adwords will be a highly effective way to advertise your products
It is a well-known fact that text ads perform much better than banner
ads. What better way to target your audience than through a popular
Search Engine? Your potential customer is there for a reason --
they're looking for something. When a Google visitor types in their
keywords, they are almost instantly presented with their search
results. On the right side of the results are colored text boxes
containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to
select a list of tightly targeted keywords including all of the
Keyword Matching - Shows your ad when a search includes your selected
Phrase Matching - Shows your ad when a search includes your selected
Exact Query Matching - Shows your ad when a search contains your
exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains
certain words you select.
This unique targeting technique will enable you to create a highly
targeted ad campaign and test your ads with a high rate of accuracy.
What's more, you can even target your ads to a specific country
The great thing about advertising with Google
AdWords is that you will have complete control over your ad
and how much you'd like to spend. You can open an account with a
credit card with no minimum deposit required. Once you place your
ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you spend
on your advertising campaign will depend on two factors: (1) the
number of times your ad is displayed and (2) the position, one through
eight, in which your ad appears.
The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is performing.
Ads with a higher clickthrough rate will receive a higher position
and in turn will cost more.
In order to increase your clickthrough rate and spend less money,
try to select keywords and phrases that specifically target the
product or service you're offering. Avoid using common words, as
these will use up your ad displays very rapidly. Instead, select
words that specifically target your product or service. For example,
instead of using a general keyword like 'software,' use a keyword
that focuses on a specific software such as 'FrontPage 2002.' Or,
a little less focused, 'web design software.' In addition, make
sure you use your keyword phrase (search term) as the title of your
ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a different
ad for each search term. Not only will this increase your ad's relevance
in the search results, but it will also increase your clickthrough
Once you place your ad, you can easily track your ad's response
rate and make adjustments instantly. This is a great, low-cost way
to find out which ads are performing the best.
Google AdWords provides Internet marketers with a cost- effective
alternative to banner advertising. If you want to increase your
traffic and sales, give AdWord a try -- you'll be glad you did.
For further information, visit Google AdWords: http://adwords.google.com
Copyright © Shelley Lowery 2001.
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit that takes you step by step through designing, creating
and marketing your own ebook. Give your ebook a professional look
in just a few simple steps with over 100 ebook interface and cover
Search Engine Marketing: Special
Reports from Page Zero Unleash Amazing Profits with Google AdWords
Select! You advertise your product, service, or cause online. You've
decided to pay for targeted traffic on a "pay per click" basis.
And now you're considering Google
AdWords Select. Great decision. But if you don't use the techniques
taught in this
special report, you could cost yourself a fortune. Use it right,
and you'll clean up.
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